Marketing Manager (Innovation Center)

We are currently seeking the newest innovator to join our dynamic team. We are currently seeking a Marketing Manager to join LG NOVA, the LGE innovation unit based in Santa Clara, CA. This can be a hybrid position.

LG Electronics North America Innovation Center (LG NOVA)

LG NOVA, LG Electronics North America Innovation Center, based in Santa Clara, California, USA, has an ambitious vision: Become the nerve center of global innovation. Aiming to create the future of LG with the focus on disruptive innovation and exponential growth, LG NOVA works with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using the process of "outside-in" innovation.

LG NOVA is building and launching new impactful business ventures that will transform markets and create positive change on our future. We are seeking an industrious Marketing Manager eager to make a difference by helping our business ventures grow.

Job Description:
LG is seeking a Marketing Manager to join the LG NOVA team. The Marketing Manager will have the opportunity to create and build marketing strategies for LG NOVA's new business ventures in healthtech, cleantech and artificial intelligence. The marketing manager will be joining an experienced team of marketers across multiple disciplines. In this role, the marketing manager will work collaboratively with the marketing team to execute marketing strategy and campaigns for the individual business they manage.

In this role, you will get to develop marketing strategy with the help of the Director of Marketing, build marketing plans, craft marketing positioning statements & messages, work on creative direction design and execute go-to-market marketing strategy to launch LG NOVA's new business ventures. Creativity, strong writing skills and a keen focus on customer journey are key for this position, as well as the desire to be hands-on with all components of the marketing process. You'll have the opportunity to run multi-tiered marketing campaigns that include PR, advertising, content marketing, demand generation, social media and brand management. This is a growth opportunity for any marketer wanting to learn the in-and-outs of all aspects of marketing. Supporting your growth will be the Director of Marketing, world-class slate of marketing agencies and a strong, hardworking internal team.

Creativity, determination, and ingenuity are rewarded in this position. We like to do things that have never been done before and go beyond the traditional marketing approach. Strong knowledge and use of marketing and marketing management technology is a must.

In this position, you'll be working alongside tech innovators and startup founders, internal and external. You'll have the opportunity to learn about and contribute to their businesses. A good understanding of technology and a desire to learn more about the businesses is instrumental to your success. These companies are on the forefront of building technology applications and solutions to solve global challenges that will improve people's lives, community, and the planet.

What You'll Do:

As a Marketing Manager at LG NOVA, you will be responsible for developing marketing strategies for new business ventures working alongside business leaders and the marketing team. You will be executing marketing campaigns with a focus on delivering on business goals for the new ventures and contributing to the success of the business. This is an individual contributor role that is hands-on. Professional skills and responsibilities for this position include but are not limited to:

• Develop and execute marketing go-to-market and launch plans that incorporates multi-channel marketing strategies for LG NOVA business ventures
• Generate marketing and communication materials to support the goals of the business including messaging, business and product collateral, press materials, marketing campaign content - articles, emails, ads, web content and other public facing materials required as a part of the marketing execution plan.
• Create strong marketing strategy that focuses on the accomplishing the business objective in the most efficient and cost-effective matter, with a creativity flare and a strong storytelling, long-term brand building objective.
• Partner with sales and executives to build and grow the customer / partner pipeline by creating content and campaigns that is in alignment with the sales strategy and the customer journey.
• Work with multiple agencies as the extended marketing team to carryout marketing campaigns, including PR, advertising, creative, content and social media

Experience We'd Like You to Have:

• BS in marketing, marketing administration, communication, public relations, marketing communications, business/economics or related field.
• 8+ years' experience in media company/agency, F500, startups or consulting firms, post-undergraduate. Experience in working with startups and the startup ecosystem
• Excellent written and oral communication skills and a confident and clear communication style. Excellent documentation/copyediting skill.
• Broad set of marketing and communication experience that spans B2B, B2C, B2B2C, and P2P markets. Business and solutions service marketing experience a plus.
• Hands-on experience and skills in marketing campaigns, marketing strategy, marketing automation, and communications.
• Love for learning and using marketing software and tools, including CRM, Adobe Creative Cloud, project management tools, communications tools, cloud-based apps and software for online collaboration
• Strong understanding of social media marketing, digital marketing, web, html and SEO
• Knowledge and experience in marketing automation systems (Hubspot, Pardot, Marketo, Adobe Experience)
• Experience in working with corporate and external stakeholders
• Last but not least, entrepreneurial mindset with bias for action in highly ambiguous environments - enjoys making sense of white space

Preferences:

• Broad understanding of technology and applications
• Passion for new emerging technology and markets; such as healthtech, cleantech and AI

What We Can Offer You:
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach