Marketing and Communications Manager, Division of Student Development/Marketing Generalist

Loyola University Chicago

403(b)

United States, Illinois, Chicago

Dec 12, 2024

Position Details

Job Title	MARKETING & COMMUNICATION MGR
Position Number	8101725
Job Category	University Staff
Job Type	Full-Time
FLSA Status	Exempt
Campus	Chicago-Water Tower Campus
Department Name	UNIV MARKETING & COMMUNICATION
Location Code	UNIVERSITY MARKETING & COMMUNICATION
Is this split and/or fully grant funded?	No
Duties and Responsibilities	The Marketing Communications Manager, reporting to the Director of School-Based Marketing Communications in University Marketing and Communication ( UMC), will directly support the Division of Student Development ( DSD) by strategically developing and executing marketing and communication plans designed to elevate the division's brand and reach the primary audience of current students, as well as secondary audiences such as faculty, staff, families, alumni, and donors. The marketing communications manager will work closely with the Vice President for Student Development, as well as the division's leadership team, UMC leaders, and other stakeholders to develop and execute strategic marketing and communications plans designed to reach the Division's primary and secondary audiences. They will also serve as a marketing generalist assigned by their manager to the areas within the UMC marketing communications model where there is greatest need. When assigned to a school or marketing communications projects at the discretion of the Director of School-Based Marketing Communications, this position is responsible for working closely with the Director of School-based Marketing Communications and/or school representatives to develop effective communications for target audiences. Successful candidates will conduct conversations with key stakeholders representing both University and the school/division priorities. This role is responsible for developing plans, setting actionable and measurable goals, and establishing budgets in coordination with the DSD vice president and UMC leadership. Brand stewardship of the school/ DSD messaging in relation to Loyola's mission and vision is expected. Planning priorities and work effort will be determined in coordination with the Vice President for Student Development and Director of School-Based Marketing Communications. Marketing Communications Manager, DSD Responsibilities: Strategically develop and execute integrated marketing communications plans and measurable goals designed to: Raise the reputation and awareness of the division and its programs. Help engage current students, faculty, staff, alumni, donors, and external audiences. Align division marketing and communication with institutional brand. Steward the brand of the division. Meet regularly with the VP and DSD leadership team, attend client-wide and relevant staff meetings, serve on committees, and participate in the life of the Division of Student Development. Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actions. Provide strategic oversight and management for digital channels to: Create impactful content including but not limited to social media, podcasts, videos, photos and written testimonials. Develop and implement a strategy for the division's social media presence while also connecting and supporting institutional priorities. Collaborate with UMC and division content owners to contribute to email outreach. Direct, curate, and facilitate management with Site Content Coordinators of website content to keep it strategically aligned and updated for all relevant stakeholders. Collaborate with UMC experts on various analytics software for monitoring and improving online digital presence. Work collaboratively with leadership and colleagues including designers, photographers, videographers and others, respecting discipline expertise while developing content. Consult on event promotion/strategy for signature DSD events and major initiatives for identified targeted audiences. Help maintain and manage the relationship with student news organizations in collaboration with UMC Communications Team. Coordinate crisis communications for the division in collaboration with UMC Communications Team. Supervise the hiring and management of student workers and/or freelance assistance needed to support communication and marketing plans. Establish budgets in coordination with the division and UMC leadership. Support the University's commitment to diversity, equity, inclusion, belonging and antiracism. Understand and develop new audience insights to use as criteria when planning, conceptualizing, and managing development of communications and content and when prioritizing work. Other duties as assigned and an understanding that responsibilities for the role may include working non-traditional hours. Marketing Communications Manager, Generalist Responsibilities: As assigned, fulfill marketing communications responsibilities for the schools and marcom team. Responsibilities may include, but are not limited to, designing and executing marketing communications plans, creating and implementing event promotion/strategy for signature events, producing content (articles, photos, videos, social, etc.), managing email communications, and managing social media. Collaborate, as needed, with Enrollment (undergraduate and graduate and professional enrollment management and marketing) and Advancement (alumni and donor relations) efforts by consulting on projects, helping source relevant content, and ensuring brand integrity across all messaging. Other duties as assigned and an understanding that responsibilities for the role may include working non-traditional hours.
Minimum Education and/or Work Experience	Bachelor's Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment.
Qualifications	Bachelor's degree (or higher) in communications, marketing, or related field and a minimum of three years of full-time experience in marketing communications. Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels. Demonstrated digital marketing experience, including social media, email, and content marketing with an understanding of associated success metrics and analytics. Demonstrated experience creating and implementing an integrated marketing communications plan against measurable KPIs. An understanding of media relations. Ability to work on multiple projects simultaneously, ensuring seamless and error-free execution and quality control. Basic design skills. Demonstrated project and organizational management skills and a history of successfully delivering projects. Experience in web content management systems and relevant design software is preferred. Familiarity with PK-12/higher education and/or agency models are a bonus.
Certificates/Credentials/Licenses
Computer Skills	Proficient computer skills, ability to use MS office suite and marketing software. Experience with T4, Adobe Acrobat, Adobe Reader, Adobe InDesign, Adobe Photoshop (for clip and digital image editing) and video editing tools required.
Supervisory Responsibilities	No
Required operation of university owned vehicles	No
Does this position require direct animal or patient contact?	No
Physical Demands	None
Working Conditions	Irregular Hours
Open Date	12/12/2024
Close Date
Position Maximum Salary or Hourly Rate	$85,000/ann
Position Minimum Salary or Hourly Rate	$80,000/ann
Special Instructions to Applicants
About Loyola University Chicago	Loyola University Chicago is a private Jesuit University founded in 1870 by the Society of Jesus. One of the largest Catholic Universities in the United States, Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center, and the Loyola University Chicago School of Law. Comprised of thirteen colleges and schools, Loyola University Chicago offers more than 80 undergraduate and 140 graduate/professional programs while enrolling approximately 17,000 students. In addition to offering a world class educational experience, Loyola University Chicago strives to be an employer of choice by offering its staff and faculty a wide array of affordable, comprehensive, and competitive benefits. Our benefits are centered on health and wellness, financial security, equity, and work-life balance. We offer medical, dental, vision, 403(b), HSA, FSAs, tuition benefit, pre-tax transit benefits, EAP, and more. To view our benefits in detail, click here. As one of the nation's largest Jesuit, Catholic Universities, Loyola University Chicago fosters a transformative cultural experience that honors Diversity, Equity, and Inclusion. We are committed to recruiting and retaining a diverse, mission driven workforce that enables a culture of inclusivity. We act with the heart of a nonprofit organization and an academic enterprise with ethical practices that advance the Jesuit Mission. Loyola actively seeks to build a community of diverse opinions, perspectives, and backgrounds that support our Jesuit tradition, while helping Ramblers foster a sense of belonging and affinity for all. Loyola University Chicago is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion (except where religion is a bona fide occupational qualification for the job), national origin, sex, age, disability, marital status, sexual orientation, gender identity, protected veteran status or any other factor protected by law.
Quick Link for Posting	https://www.careers.luc.edu/postings/30299