Senior Growth Marketer

Alliant International University is a professional practice University committed to excellence in four areas:Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

Our Mission:

Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:

An inclusive world empowered by Alliant alumni.

POSITION SUMMARY:

• The Senior Growth Marketer plays a pivotal role in driving the company's growth by leading data-driven marketing strategies that accelerate customer acquisition, retention, and revenue growth. This position requires a visionary leader who excels at identifying opportunities, optimizing performance across marketing channels, and executing innovative campaigns that deliver measurable results.
• As a strategic thinker and hands-on operator, the Senior Growth Marketer will leverage analytics, creative problem-solving, and a deep understanding of customer behavior to optimize the entire marketing funnel. The ideal candidate is highly collaborative, working closely with cross-functional teams-product, sales, and creative-to align growth initiatives with organization objectives.

STARTING SALARY: $115,000 annualized (exempt position).

BENEFITS PLANS INCLUDE: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

MINIMUM QUALIFICATIONS:

Experience: 5+ years in growth marketing, digital marketing, or a related role.

Education: Bachelor's degree in Marketing, Business, or a related field (preferred but not required).

Technical Skills:

• Proficiency with marketing analytics tools (e.g., Google Analytics, Mixpanel) and CRM platforms.
• Hands-on experience with marketing automation tools and A/B testing methodologies.
• Advanced understanding of SEO, SEM, PPC, and social media advertising.

Leadership Skills:

• Proven ability to lead and inspire a marketing team, driving performance and achieving targets.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.

Analytical Skills:

• Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Experience in setting up and optimizing Google AdWords campaigns.

Communication Skills:

• Exceptional verbal and written communication skills, with the ability to effectively convey complex concepts to diverse audiences.
• Ability to build and maintain relationships with internal and external stakeholders.

SKILLS:

Strategic Thinking and Leadership

• Growth Strategy Development: Ability to create and execute comprehensive growth plans aligned with business goals.
• Team Leadership: Proven experience leading and mentoring teams, fostering collaboration, and driving performance.
• Visionary Thinking: Capability to identify and act on emerging market trends and opportunities.

Analytical and Technical Skills

• Data Analysis: Proficient in interpreting and leveraging data to optimize campaigns, using tools like Google Analytics, Mixpanel, or Tableau.
• A/B Testing: Hands-on experience with tools like Optimizely or VWO to design and analyze experiments for campaign optimization.
• SEO and SEM Expertise: Advanced understanding of search engine marketing strategies and tools.
• Performance Metrics: Ability to measure and improve ROI, customer acquisition cost (CAC), and lifetime value (LTV).

Channel-Specific Expertise

• Paid Media: In-depth knowledge of platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Organic Growth: Experience in content marketing, social media strategy, and SEO to drive sustainable traffic.
• Email and CRM Marketing: Proficiency in email automation, segmentation, and nurturing campaigns.

Product and Customer Focus

• User Journey Optimization: Skilled in mapping and improving the customer journey from acquisition to retention.
• Customer Insights: Deep understanding of customer needs, behavior, and lifecycle, driving user-centric campaigns.
• Collaboration: Ability to work with product and sales teams to align growth initiatives with product features and sales goals.

Creative and Communication Skills

• Content Creation: Strong ability to guide the creative development of compelling, on-brand marketing assets.
• Storytelling: Expertise in creating narratives that resonate with target audiences across multiple channels.
• Stakeholder Communication: Excellent written and verbal skills for presenting insights, plans, and results to stakeholders.

Technical Proficiency

• Familiarity with growth and marketing tools, such as:
• Analytics: Google Analytics, Mixpanel, Amplitude
• Advertising: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager
• CRM and Marketing Automation: HubSpot, Marketo, Salesforce
• A/B Testing and Experimentation: Optimizely, VWO, or similar
• SEO Tools: SEMrush, Ahrefs, Moz
• Collaboration: Tools like Slack, Asana, or Monday.com

DUTIES & RESPONSIBILITIES:

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Strategic Planning & Leadership

• Develop and implement holistic growth marketing strategies to meet and exceed business KPIs related to user acquisition, activation, retention, and revenue growth.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Collaborate with senior leadership to align marketing initiatives with overall company goals and product roadmaps.

Channel Management & Optimization

• Oversee and optimize multi-channel marketing campaigns, including paid search, social media, display advertising, SEO, email marketing, and content marketing.
• Identify, test, and scale new channels and partnerships to drive growth, such as influencer collaborations, affiliate programs, and referral marketing.
• Ensure consistent brand messaging and positioning across all marketing channels and customer touchpoints.

Data Analysis & Performance Monitoring

• Utilize advanced analytics to monitor campaign performance, user behavior, and conversion metrics, providing actionable insights and recommendations.
• Implement robust A/B and multivariate testing frameworks to continuously optimize marketing efforts and improve ROI.
• Prepare and present detailed reports to stakeholders, highlighting key metrics, trends, and areas for improvement.

Cross-Functional Collaboration

• Partner with product, sales, and customer success teams to ensure cohesive strategies that enhance the customer journey and lifecycle.
• Work closely with the creative team to develop compelling and effective marketing assets that resonate with target audiences.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the company remains at the forefront of growth marketing innovation.

SUPERVISORY RESPONSIBILITY:

Direct Reports: None.

Indirect Reports: None.

CONTACT RESPONSIBILITY:

Internal: Interacts with supervisor to receive general direction and instructions and/or review of work results. This position will work closely with colleagues in multiple departments.

External: Interacts with outside vendors, such as advertising, digital and PR agencies, printers, graphic designers, and copywriters to ensure the successful and accurate execution of promotional strategies.

PRIMARY WORK LOCATION, HOURS & TRAVEL REQUIREMENTS:

Office Location: Remote.

Work Hours: Generally standard office hours.

Travel: May require occasional travel to Alliant International University campus locations.

Background Check Requirements:

Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:

Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.

Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources athumanresources@alliant.eduor 858-635-4509.

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants.This notice is about the collection and use of your personal information.We encourage you to read this notice carefully.

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

Alliant International University is a smoke and tobacco free environment.

Company:Alliant International University, Inc.

Country:United States of America

State/Region:California

City: Remote

Postal Code:92131

Job ID:276162