Product Marketing Manager - Public Sector

Relativity
United States, D.C., Washington
Jan 24, 2025
Posting Type Hybrid Job Overview As the Product Marketing Manager for the Public Sector, you will be part of the team developing our go-to-market strategies for one of our fastest growing customer segments that spans government and quasi-governmental entities in the United States and globally. You will be responsible for developing messaging and positioning, as well as working with a cross-functional team to execute on marketing strategies. Job Description and Requirements Job Responsibilities Market research Stay abreast of and share industry, competitor, and customer behavior trends Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings Contribute to customer and field advisory boards External messaging and positioning Develop impactful persona and segment-based messaging, value propositions, and supporting collateral that describe the unique benefits of the offering for your segment. Champion the buyer's journey and map digital content and assets to appropriate stages for a great user experience and campaign optimization. Manage the creation and regular updates of website content, ensuring that the latest messaging is represented. Monitor and increase our digital presence engaging with the SEO and web teams. Develop content such as customer presentations, sales enablement materials, case studies, sales plays, videos, eBooks, infographics, and blog posts. Go-to-market planning and execution Effectively represent Relativity at industry conferences and lead sessions at Relativity Fest and other owned conferences Partner with demand generation to develop strategies to promote key messages and contribute to demand generation and influence goals Develop event strategies and support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management. Minimum Qualifications 3-5 years of B2B software or services product marketing, product management, or similar experience Ideal candidates will have 2-3 years of work experience in or with legal departments in the public sector Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values: $106,000 and $158,000 The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.