Marketing Manager, Sales Channel - Oncology

Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women's Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.

The Marketing Manager, Sales Channel is responsible for the strategy, design, and delivery of marketing tools and resources to be utilized and leveraged by the field sales team. This Manager will be responsible for engaging and empowering sales as their primary target audience. This role will lead the strategy, development, and execution of marketing-led programs that drive sales productivity and effectiveness, and customer engagement. This role will collaborate closely with sales leaders, as well as product management, enterprise training, sales enablement, and analytics to ensure the sales force is equipped with the necessary tools, resources, and training to achieve their goals.

Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.

Key Responsibilities:

• Develop and Implement Marketing-Driven Sales Channel Strategy: Create and execute a comprehensive sales channel marketing strategy that aligns with the Oncology sales business objectives, marketing strategy, and sales goals, including partnering with National Accounts team for marketing-driven strategic account and EMR integration needs
• Marketing-led Training and Development: Design and deliver training programs for sales team around established marketing resources and tools, including pitch decks, sales collateral, and digital lead follow up
• Content Development and Management: Oversee the organization and distribution of sales content through Seismic platform, monthly newsletter, and monthly podcast, including the creation and development of new content and techniques, ensuring it is easily accessible and up to date
• Culture of Celebrating Wins: Implement and manage initiatives and execute tactics to drive sales goals. Develop a culture of excitement, winning, positivity, and collaboration between marketing and sales
• Performance Metrics and Technology: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing-led sales programs and initiatives. Oversee management of Seismic, SalesForce lead conversion, and strategic account partnerships
• Collaboration and Feedback: Work closely with sales, marketing partners, clinical, and training teams to ensure a constant feedback loop across all functions and to ensure opportunity to receive feedback to continuously improve
• Segmentation and Targeting: In partnership with Sr. Marketing Manager, Digital and Enterprise Operations team, build and execute strategy for commercializing segmentation and targeting to focus on high potential customers

Qualifications:

• Education: Bachelor's degree in business, Marketing, or a related field; MBA preferred.
• Experience:
  
  
  
  • 3-5 years of professional experience in B2B sales and/or marketing required
  • Experience in product marketing, marketing sales enablement, sales, or sales training required
  • 3+ years of experience must be in B2B sales or marketing in biotech, medical device, or adjacent industry
  
  

Other Skills and Experience

• Marketing or sales content development and management in Seismic, or similar platform
• Experience developing and delivering training on products, sales tools, and techniques
• Experience developing pitch decks, playbooks, product sheets, and other content
• Technical Skills in sales enablement tools & CRM (Salesforce preferred), in addition to Marketing automation, Martech, and AdTech
• Strong leadership skills
• Excellent communication and presentation abilities
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to work collaboratively across departments and with senior leadership

Personal Attributes:

• Strategic thinker with a proactive approach.
• Strong problem-solving skills.
• Ability to adapt to a fast-paced and dynamic environment.
• Passion for sales and a deep understanding of the importance of marketing/sales alignment

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