New

Senior Manager, Campaign Operations

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 07, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity At Adobe, we are passionate about delivering exceptional customer experiences that drive value realization and business growth. We're looking for a dynamic leader to supervise campaign execution and drive operational excellence. As the Senior Manager, Campaign Operations, you will play a critical role in optimizing multi-channel marketing programs and driving operational effectiveness for the Americas Digital Experience Marketing organization. This role requires an individual who can design and implement strategic solutions, champion collaboration with stakeholders, and lead a high-performing team. You will actively mentor campaign operations specialists, address technical challenges with partner teams, and provide operational guidance that aligns with organizational goals. With a focus on innovation and results, you will enhance campaign operations processes, improve cross-functional collaboration, and ensure seamless execution of integrated marketing programs. This is your opportunity to make a substantial impact on Adobe's "for business" marketing efforts. What You'll Do Act as a key partner to the Head of the Global Campaign Operations team, serving as the leader of Campaign Operations in the Americas. Drive the development, execution, and continuous optimization of Marketo and other marketing automation platform programs, workflows, and assets to achieve revenue goals. Lead a global event demand generation operational strategy, ensuring the integration of data and technology into user experience flows to drive registration, virtual session engagement, and post-event follow-up. Provide campaign governance and strategic guidance, focusing on process growth, efficiency, and scalability as well as audience management and email prioritization to limit audience saturation and messaging overlap. Build strong partnerships with digital/demand, field, campaign and inside sales functions by offering deep partnership, strategic consultation, and actionable insights. Lead and mentor a team of campaign operations specialists, delivering hands-on coaching and fostering career growth. Establish and ensure adherence to campaign operations processes in the region, including SLAs, quality assurance, and governance standards. Maintain the relationship with external agencies/vendors for campaign execution, ensuring flawless collaboration with the Campaign Operations team and Marketers to drive efficiency, maintain high-quality standards, and ensure the successful deployment of campaigns. Champion innovative automation practices to enhance operational processes, elevate capabilities, and improve campaign efficiencies. Define and drive business requirements for technical projects aimed at redefining Adobe's ability to deliver impactful campaigns. What You'll Need to Succeed 8+ years in marketing and operations, with proven expertise in Marketo, customer data platforms, workflow automation, journey orchestration and CRM tools 6+ years of leading a Campaign Operations function ideally in an Enterprise/B2B setting, with a consistent track record of cultivating new and expert talent Domain expertise in B2B marketing strategy and marketing automation standard processes Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners Outstanding stakeholder engagement, with demonstrated success in partnering on execution plans in the context of campaign strategy development Experience in campaign coordination to ensure seamless execution and optimization of multi-channel marketing programs end-to-end Ability to work cross-functionally with global marketing and sales, creative, web, and other relevant teams Ability to thrive in a fast-paced, dynamic environment by effectively leading multiple priorities and maintaining attention to detail under tight deadlines A goal-oriented approach with a strong sense of responsibility for delivering high-quality outcomes as a team leader. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $109,800 -- $240,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.