Copywriter, Digital Marketing

Are you a strategic, innovative writer with an eye for detail and a passion for direct-to-consumer digital marketing? Do you excel at transforming marketing goals into captivating online campaigns? If so, our professional services client would love to have you join their creative team as a Digital Copywriter.

In this role, you'll produce powerful digital assets across paid acquisition campaigns, digital ads, social media, and landing pages, all designed to drive results. Reporting to the Senior Manager of Copy, you'll play a vital role in delivering high-impact creative work that fuels successful acquisition efforts.

Here's a bit of what you'll do each day--

• The primary focus will be developing copy for multiple digital channels, including paid search, acquisition landing pages, display ads, social media, long and short-form blogs, OOT and DRTV, script writing for podcasts and video content, brand voice, building, and awareness campaign development.
• Be a digital creative thought leader, providing guidance on best practices and mentoring team members to develop strong digital writing skills across the copy team.
• This role requires a high level of creativity for digital campaigns and content strategy and the ability to use data-driven insights to improve campaigns.
• Collaborate with key marketing team members to deliver new winning campaigns (that beat current controls) that increase response, engagement, and CPA metrics in digital marketing (email), paid acquisition, social and DRTV channels. Excellent decision-making skills to prioritize project goals and objectives and maintain timely and accurate responses to competing requests.

Skillset needed for this role--



This position requires in-office attendance. Full-time employees are expected to work from the Norwalk area office five days per week, with occasional work-from-home flexibility offered as needed, but not as a permanent arrangement.

* A minimum of 5+ years of digital writing experience with a significant focus on concept development and a portfolio demonstrating proven winners in digital acquisition channels.

* Knowledge of online content strategy and creation

* Experience using SEO principles to maximize copy's reach.

* Experience editing within a website CMS, including platforms such as Contentful and Figma, and using AI platforms such as ChatGPT and Jasper.ai.

* Experience in project management software such as Asana, Jira, and Microsoft Teams.

* Experience working within a digital workflow using Acrobat Pro to create marked-up PDF files that include proofreading and copy-editing direction for writers, freelancers, designers, and production teams.

* Expert knowledge of Adobe Acrobat and Microsoft Office Word, PowerPoint, and Excel.

* Bachelor's degree in English, Advertising, Marketing Communications, or equivalent.

* Comfortable presenting strategic concepts in individual and group meetings, including the ability to pitch, convince and persuade others to sell your strategic ideas.

* Experience writing for other channels, out-of-home, script writing for podcasts and video content, brand voice, and brand awareness campaigns.

* Proof and edit own work and the work of others as needed to ensure marketing standards, style guides, partner preferences, and legal guidelines are maintained.

Rate range of $32 - $42/hourly on W2, plus benefits. Onsite role of 5 days per week and an open-ended contract of 40 hours per week.

#LI-BEAT