Marketing Intern

Westlake offers you the potential to enrich your work life and career experience in an entrepreneurial environment. We work together to enhance peoples' lives through our products and presence in the communities in which we operate.

Marketing Intern

Westlake Pipe & Fittings, a Westlake division (NYSE:WLK), is one of the largest polyvinyl chloride pipe and fittings manufacturer in North America. With 23 manufacturing and distribution locations, the company supplies gasketed, solvent weld and restrained joint pipes and a wide range of fittings for a diverse list of markets including municipal water and sewer, plumbing, water well, pool and spa, and agricultural and turf irrigation. Westlake Pipe & Fittings is an industry leader in product development with Certa-Lok spline-lock technology and product systems that are focused on building A Better Foundation. To learn more, visit the website at WestlakePipe.com and follow us on LinkedIn and Facebook.

The Marketing Intern will play a key role in supporting the content marketing team by assisting with blog strategy development and selecting keywords and developing descriptions for jobsite photos within our digital asset management (DAM) system. This internship is an excellent opportunity for a student interested in content marketing, digital asset management, and gaining hands-on experience in a corporate B2B marketing environment.

Key Responsibilities:

• Curate, categorize, and tag digital images according to established taxonomy and metadata standards including descriptions and alt text.
• Implement strategies for organizing and maintaining a centralized photo library and the sales enablement tool.
• Collaborate with graphic artist, digital asset manager and stakeholders to ensure new images meet quality and metadata standards.
• Collaborate with the marketing specialist to develop a structured blog strategy/knowledge hub aligned with key business objectives and SEO
• Conduct research to identify relevant blog topics, target keywords, and competitor content.
• Develop outlines for blog posts that align with target keywords and audience interests

Qualifications

• Working toward a bachelor's degree in Digital Media, Marketing or a related field
• Proven understanding of digital marketing principals and platforms
• Strong organizational skills and attention to detail
• Excellent communication and collaboration skills
• Ability to manage multiple projects and meet deadlines
• Knowledge of metadata standards and best practices for digital management
• Familiarity with SEMRush SEO tool is a plus

Westlake is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristics protected by applicable legislation.

If you are an active Westlake employee (or an employee of any Westlake affiliates), please do not apply here.You will apply via the Jobs Hub application in Workday.