Manager, Consumer Affairs

Red Bull North America
United States, California, Santa Monica
Apr 16, 2025
Our Consumer Affairs team cultivates brand loyalty and consumer engagement by reaching out to new and existing customers. We utilize Red Bull's evolving brand, product, and media portfolio while incorporating strategies from the World of Red Bull (Brand, Sports, Culture, Sales, and Red Bull Media House). We handle consumer affairs strategically-aligning with our brand and product communication principles and following established Consumer Response Handling (CRH) processes. Our approach incorporates both quantitative and qualitative data to understand and interact with key consumer segments. This allows us to deliver excellent responses to daily inquiries received through our website and engage with consumers in meaningful ways through targeted initiatives, all in alignment with our Product Communications and Brand Marketing strategies. The Consumer Affairs Manager will oversee the national CRH program for Red Bull North America, supported by the Consumer & Product Communications Specialist. This person will drive operations, work cross-functionally to optimize and improve results and methods, and manage strategic consumer affairs initiatives from start to finish. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 3-5 years working experience with 2 years in a managerial and/or team lead role with proven results; previous experience with marketing programs and campaigns Excellent interpersonal, written and verbal communication skills with attention to detail and ability to apply strategic guidance in communication to diverse audiences including internal and consumer-facing Astute and adaptable to broad consumer base and evolving landscape Self-starter, creative thinker and problem solver with the ability to efficiently manage multiple projects, timelines and deliverables Process-driven and results-oriented with ability to build brand-aligned and visually compelling data-driven reports Desired skills: Microsoft Office applications, Zendesk, and Airtable Travel 0-10% Permanent Benefits eligible