Vice President, Product Marketing

Who We Are

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We're constantly reimagining what's possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location: This role is full remote

About the Opportunity

We are seeking a visionaryVice President of Product Marketingto lead the strategic evolution of our product marketing function. This role will drive the transition from services-based offerings to a unified, scalable platform model, while accelerating revenue growth, expanding market reach, and positioning Machinify as a thought leader in AI for healthcare.

Key Responsibilities:

Platform Transformation Leadership

• Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams.
• Define and execute platform-level messaging and positioning to support Machinify's tech-first evolution.
• Build a scalable product marketing function to support high-growth targets.

Revenue Acceleration & Market Expansion

• Develop vertical-specific GTM strategies and expand into new payer segments.
• Partner with Sales and Finance to build predictive models for upsell/cross-sell and optimize pricing strategies.
• Refine packaging and pricing to support revenue growth initiatives.

AI Thought Leadership

• Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
• Ensure Machinify is properly represented at industry events, webinars, and media engagements.
• Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
  
  

Customer Intelligence & Lifecycle Marketing

• Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
• Launch lifecycle marketing programs to increase retention and customer lifetime value.
• Develop customer personas and journey maps to enhance engagement.

Operational Excellence & Scalability

• Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.

• Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.

Cross-Functional Collaboration

• Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
• Lead workshops and training sessions to empower internal teams with product knowledge and positioning.

Team Development & Culture Building

• Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise.
• Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

Requirements:

Education:

• Bachelor's degree in Marketing, Business, Healthcare, or a related field.
• MBA or advanced degree preferred.

Experience:

• Minimum of 7-10 years of experience in product marketing, preferably within the healthcare technology sector or related industries.
• Proven track record in building and leading product marketing teams, particularly in high-growth environments.
• Experience in transitioning organizations from services-based offerings to platform-centric models.

Skills:

• Strategic Thinking:Ability to develop and execute comprehensive product marketing strategies that align with business objectives. For example, creating a roadmap for product launches that integrates customer feedback and market trends.
• Analytical Skills:Strong capability to analyze market data and customer insights to inform product positioning and marketing strategies. Familiarity with data analytics tools and methodologies is essential.
• Cross-Functional Leadership:Demonstrated experience collaborating with product management, sales, engineering, and customer success teams to drive product initiatives. For instance, leading workshops to gather insights from multiple departments for a cohesive product strategy.
• Customer-Centric Approach:Deep understanding of customer needs and behaviors in the healthcare sector. Ability to create customer personas and journey maps to enhance marketing efforts.
• Communication Skills:Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse audiences. Experience creating persuasive sales materials and marketing content is a plus.
• Project Management:Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring that timelines and goals are met.
• Technical Proficiency:Familiarity with AI technologies and their applications in healthcare is highly desirable. Understanding of product management principles and agile methodologies.

Personal Attributes:

• Innovative Mindset:A proactive problem-solver who can think creatively to overcome challenges and identify new opportunities in the market.
• Results-Oriented:A strong focus on outcomes, with a history of driving revenue growth and market share expansion through effective product marketing strategies.
• Adaptable:Ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and resilience as the company evolves.

Additional Requirements:

• Experience in building and scaling product marketing functions from the ground up is strongly preferred.
• A passion for healthcare technology and a commitment to improving patient outcomes through innovative solutions.

This comprehensive set of requirements is designed to attract candidates who can effectively lead the product marketing function as Machinify brings our legacy companies together and transitions to a tech-first product model.

Pay Range: $180,000 - $225,000 USD

This is an exempt position. The salary range is for Base Salary.Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee's geographic location.

What's in it for you

• FTO, Paid Holidays, and Volunteer Days
• Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
• Tuition Reimbursement
• Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave.
• Remote and hybrid work options

At Machinify, we're reimagining a simpler way forward. This begins with our employees. We are innovators who value integrity, teamwork, accuracy, and flexibility. We do the right thing, and we listen to the needs of our clients and their members. As tenured experts with unmatched experience, we champion diverse perspectives that help us to better understand and serve our clients.

Our values come to life through our culture. We embrace flexible working arrangements that allow our employees to bring innovation to life in the way that best suits their productivity. We work cross-functionally, abandoning silos, to bring innovative and accurate solutions to market. We invest in each other through ongoing education and team celebrations, and we give back to our communities through dedicating days for volunteering. Together, Machinify is making healthcare work better for everyone, and we're passionate about a future with better outcomes for all.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E-Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please contact our People Operations team at peopleoperations@rawlingscompany.com. See our Candidate Privacy Notice at: https://www.machinify.com/candidate-privacy-notice/