Director, Business and Marketing Analytics

JOB SUMMARY

IPG Photonics is a world leader in lasers and optics-based solutions for industry. Our products are rapidly gaining adoption in new and diverse markets, while our core markets continue to grow. Our expansion drives a requirement to strengthen and standardize IPG's market analysis. The newly established role of Director, Business and Marketing Analytics Strategy will source best-in-class market intelligence, which provides actionable insights to key decision makers. This information will assist in defining, developing, and evaluating strategies designed to optimize revenue, market share, brand positioning and profitability. Partners with Sales/Marketing, Business Development, Finance and other key stakeholders to correctly position IPG.

JOB FUNCTIONS

Duties/Responsibilities:

• Provides actionable market intelligence and insights to all IPG businesses.
• Provide analysis for M&A, Investor Relations and Board Level topics.
• Key contributor to IPG's strategic planning and other decision-making processes.
• Primarily responsible for developing, executing and disseminating business and market insights that help commercial organizations make informed strategic and tactical decisions.
• Solicit and systematically gather relevant input from IPG colleagues, including Sales, Product Line Managers, R&D, M&A and Investor Relations, and IPG customers. Gather, aggregate, analyze and interpret these data, along with secondary research and publicly available information.
• Provide consistently excellent business and market analysis over IPG's diverse segments and application spaces by drawing conclusions relevant to the company's products, markets, customers and competitive environment, while fielding requests from IPG colleagues for specific market data to support Business Cases, Competitive Intelligence gathering and other corporate processes.
• Define and maintain standard formats for the presentation of market data, including TAM/SAM analysis, market share, CAGR, trends, Mekko charts and other common tools and metrics, as standardized templates and market presentation are required to streamline internal communication and allow decision makers to compare IPG's disparate markets. Ensure our company has a lean, automated toolbox for market analysis and presentation.
• Develop and implement marketing strategies to maximize sales and market penetration; ensure achievements of IPG's profitability objectives.
• Operate independently to provide value to cross-functional departments.
• Develop partnerships with IPG's business leaders and other decision makers.
• Responsible for establishing and maintaining fact-based market analysis procedures which dovetail with IPG's strategic planning process.
• Participate in Industry Market Forums and engage Market Research providers, while independently accessing available information from Trade Journals, Conferences and on-line sources.

REQUIRED QUALIFICATIONS

Education and Experience:

• Bachelor's in Marketing, Management, or a Technical degree required. MBA degree preferred.
• Minimum of 10+ years sales, finance or a combination of functions with significant experience in global high technology.

Knowledge, Skills, and Abilities:

• Strategic thinker, self-starter, and results oriented.
• Excellent business acumen.
• Solid understanding of market/competitive dynamics and proven record of accomplishments utilizing strong analytic capabilities.
• Excellent interpersonal, analytical, as well as oral and written communication skills.
• Proven ability to manage multiple projects and priorities, seamlessly moving between strategy and execution.
• Ability to work in a rapidly changing, matrixed environment.
• Exceptional presentation skills applicable to the audience with concise messaging.
• History of presenting recommendations and securing buy-in from senior executives.
• Focused, persistent and detail oriented; works efficiently to meet all deadlines and deliverables.
• An excellent work ethic and strong interpersonal skills are mandatory to support daily contact with IPG customers and colleagues across the globe.

Preferred Qualifications:

• Experience in the photonics or high-tech manufacturing industry.

Physical Requirements:

• Essential physical requirements, such as standing, stooping, or typing
• Travel requirements: 15%

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