Social Media Coordinator

Richmond Hotel

Ideally located in the heart of everything that makes Richmond a unique and special destination, the Omni Richmond Hotel is known for refined Southern hospitality in an elegant and relaxing setting. Nestled within the historic and vibrant Shockoe Slip district, our guests enjoy a location adjacent to timeless architecture, restaurants, nightlife and the scenic James River. The Omni Richmond is at the very center of Richmond's financial and legislative districts, blocks from the Virginia State Capitol.
Omni Richmond's associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Richmond Hotel may be your perfect match.

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you. As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Develop and maintain a social marketing plan that specifically engages our target audiences
• Create engaging text, image and video content based on marketing plan
• Design posts to sustain readers' curiosity and create buzz around new promotions
• Build online following and track ROI
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Engage with associates across all departments to contribute to media content
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans
• Develop and maintain an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts' layout
• Engage local attractions and events to give new and existing Omni customers reasons to visit Richmond
• Participate in bi-weekly marketing update meetings

Requirements

• Proven work experience as a Social media coordinator
• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills

Skills & Qualifications

• BS degree in Marketing preferred, New media or relevant field
• One or more years of experience as a Social Media Coordinator or similar role.
• Proficient in business posts on social media platforms.
• Understand SEO and web traffic data.
• Experience researching buyer and consumer persona.
• Understand social media KPIs.
• Familiar with web page design and publishing.
• Must be able to multitask.
• Critical thinker and problem-solver.
• Works well with a team.
• Organized and self-motivated.
• Excellent time management.
• Exceptional at communication and building relationships.