Sr. Product Marketing Manager - Startups

Where Data Does More. Join the Snowflake team.

At Snowflake, we believe the future of innovation is being written by startup builders-those bold enough to imagine, experiment, and create the next generation of AI and data-powered applications. This role is your opportunity to empower that future. As the go-to-market lead for startup growth, you'll connect groundbreaking founders and developers to the full potential of the Snowflake AI Data Cloud, helping them build faster, scale smarter, and unlock new paths to market. You'll be at the intersection of product, marketing, and community-championing builders' voices, amplifying their success, and shaping how the next wave of applications comes to life on Snowflake.

This is a hybrid role, with 50% of time working with colleagues in a Snowflake office.

Help startups innovate, build, and scale AI and data applications on Snowflake. In this role, you'll shape and execute go-to-market strategies that inspire and empower early-stage companies to build their apps-and their businesses-on the Snowflake Data Cloud.

• Develop targeted programs and messaging that speak to startup founders, developers, and technical leaders focused on data, application and agentic products development

• Create compelling content and enablement assets that showcase how to build, distribute, scale, and monetize applications natively on Snowflake

• Execute and be accountable for the success of go-to-market campaigns that require cross-functional collaboration with demand generation, analyst relations, content marketing, partner marketing, sales, product management, and other teams

• Use data-driven insights to prioritize opportunities, optimize campaigns, and report on performance

• Work closely with startups, customers, VCs, partners, and sales to refine our go-to-market strategy and identify high-impact growth areas

• Serve as the voice of startup builders within Snowflake-representing their needs, feedback, and innovation goals to influence product roadmaps, improve the developer experience, and enhance app distribution capabilities.

• 6+ years of experience in product marketing, with a focus on data platforms, application ecosystems, or marketplaces

• Proven success in driving adoption and growth through go-to-market strategies tailored to startup and developer audiences, with a deep understanding of early-stage company dynamics, challenges, and innovation goals

• Exposure to venture ecosystems, with the ability to engage VCs, accelerators, or startup programs as part of a broader GTM strategy

• Exceptional written communication skills and ability to translate complex technical topics into clear, compelling messaging

• Demonstrated track record of building successful go-to-market programs and campaigns

• Cross-functional team management and organizational skills, influence without authority, including senior management

• Analytical mindset, interpreting and summarizing data with actionable insights

• Strong technical foundation-experience with data infrastructure, developer platforms, or application backends; ideally familiar with building or marketing products for technical users or startup builders

• BS/BA, MBA preferred

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $155,000 - $216,300.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.