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Market Sales Leader

Bimbo Bakeries
$59,500 - $77,400
401(k), company vehicle
United States, South Dakota, Rapid City
1727 East Anamosa Street (Show on map)
Jun 17, 2025
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Market Sales Leader
*Company vehicle*
Come join the largest baking company in the
world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range:$59,500 - $77,400
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
On the Job Training with Advancement Opportunities
Position Summary:
The Market Sales Leader (Rural Market) is responsible for leading the execution of DSD route sales in the market and supporting the attainment of world-class sales centers in rural markets. This role will be responsible for supporting three or more small sales centers in a large geographical area of 120 miles or more. Success will be defined by sales growth, superior freshness, quality and profit growth, through continuous improvement.
Key Job Responsibilities:
*Deliver on key performance indicators for revenue, volume and controllable expenses (freshness, inventory and labor) in order to achieve the key objectives for assigned sales area.
*Develop strategic plans to deliver on sales targets in order to grow overall business within existing accounts and pursue business relationships with expansion customers to generate new business.
*Engage sales people in all facets of planning route sales activity, including order management, daily distribution, merchandising, the dissemination of all sales promotional communication and the delivery of sales data to facilitate sales promotional activity, and holiday planning in order to meet the customers' in store expectations.
*Assist in the creation and maintenance of a world-class sales center that clearly illustrates and creates sales people's engagement in the marketing strategies and vision of the Company's brands.
*Responsible for ensuring the availability of all point of sale material needed to properly execute merchandising, promotional activity, holiday planning, and customer requests.
*Hold sales people accountable for meeting key performance targets; execute procedures and programs to increase team productivity, team effectiveness, & quality of work.
*Responsible for holding merchandisers accountable for the execution of world class merchandising and meeting customers' expectations for down day service.
*Engage and develop core competencies in sales people through training, coaching, mentoring, and consistent performance feedback in order to grow overall business.
*Utilize sales data to help drive effective decisions with the sales person as well as drive brand growth with customers through the acquisition of new space and displays.
*Establish effective customer relationships to initiate and maximize sales in retail, restaurant, and institutional customers; ensure client retention by exceeding expectations with new and current customers.
*Execute on all growth opportunities to grow market share on strategic brands through the execution of incremental displays.
*Foster an atmosphere of continuous improvement to include the development of self, others, and work processes.
*Responsible for recruiting sales people and supporting route splits and route productivity initiatives.
*Maintain accounts receivable, payment due balances, and SBT accounts per policy.
*Achieve the safety goals; deliver on safety awareness programs accordingly to eliminate unsafe acts, eliminate workplace injuries, and lead local organization to achieve the goal of zero injuries maintain and enforce BBU Food Safety and internal audit standards.
*Seek potential new business and perform special projects and assignments as requested by Leadership.
*May need to provide route coverage for unplanned vacancies in Route Sales Professionals and Independent Business Partners when necessary.
*Additional duties as assigned.
Key Behavioral Competencies:
*Ability to work independently with limited supervision.
*Ability to respond effectively to direction if needed; works primarily as an independent contributor.
*Guides junior colleagues to set tasks and achieve objectives within project timeline.
*Accountable to lead entire projects having modest scope/impact or portions of projects having considerable scope/impact to business results.
*Ability to implement programs for area of responsibility.
*Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations.
*Ability to manage an advanced area of work.
*Ability to manage a moderately complex problem.
*Ability to manage a project budget.
Education and Work History:
Bachelor Degree in business or related field preferred.
Ideal candidate will possess:
  • 3-5 years of related experience in customer relations or sales. DSD experience is a plus.
  • At least 6 months experience leading and influencing others.
  • A combination of training and experience that results in demonstrated competency to perform the work may be substituted.
  • Requires excellent written and oral communication skills, as well as the ability to effectively negotiate and influence others.
  • Excellent organizational and planning skills.
  • Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.
  • Warehouse/distribution experience is a plus.
*Must be able to acquire and maintain a DOT Medical card
  • Bilingual - English/Spanish a plus.
  • Travel Required, 20%
#YOUBELONGATBBU
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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