Principal, Sports Marketing & Innovation

Adobe Inc.
United States, New York, New York
Jun 20, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity: The Adobe Enterprise Marketing team is looking for a Principal, Enterprise Sports Marketing Campaigns, reporting to the Director, Sports Marketing & Innovation. In an industry saturated with similar sports marketing tactics, we are looking for an experienced & innovative sports marketer to develop memorable programs with organizations such as NFL, MLB etc. that command attention, drive engagement, fuel fan passion, enhance brand visibility and maximize Adobe's impact across all sports-related platforms. Candidates must have demonstrated experience delivering integrated sports marketing campaigns and orchestrating moments that matter across the web, social, paid media, brand, PR, partners, advertising & events. You will leverage league cultural moments to develop experiential programs that deliver memorable, interactive activities, personalized experiences & technology activations that showcase how Adobe helps sports organizations use AI to power next generation fan experience. Candidates must have prociency working with enterprise technology partners (MSFT, AWS, Deloitte etc.) to drive scale and impact, and they must have solid experience working with sports organizations, have both creativity and technical prowess to emphasize the power of AI in customer experiences, and hold a deep passion for sports What you will do: Develop Enterprise Campaign Strategy & Execution Develop and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships. Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns-spanning content, web, social, media, advertising and tentpole events. Lead Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major tentpole sporting events (Super Bowl, World Series, etc.). Develop experiential sports marketing programs focused on creating memorable & immersive fan experiences. Collaborate with Global Enterprise Technology Partners like AWS, Microsoft etc. to scale impact and reach of campaigns. Partner with Executive Marketing team to leverage Sports Partnerships to create "bucket list" experiences for C Suite Executives Align regional and global stakeholders to ensure message consistency and cultural relevance in every market. Collaborate with Adobe Content Labs on developing experiential & immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships. Present regular strategy, plan and performance readouts to Adobe marketing & sales executives Manage complex marketing budgets, ensuring optimal resource allocation, develop performance dashboards to measure reach, impact & ROI on high-impact initiatives. What you'll need: Bachelor's degree in Marketing, Business, or a related eld required. MBA or advanced degree preferred. 12+ years of experience in enterprise marketing. Proven track record developing integrated marketing campaigns with sports organizations. Strong experience working with sports organizations, background in creating experiential programs. Experience working with cross-functional global teams, ability to lead & inuence without direct authority. Strong storytelling and executive-facing communication skills. Location: New York-based preferred to support strategic alignment with key Sports Partners headquarters in NYC. Travel Expectation: 20% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal eld alignment. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,600 -- $250,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. 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