Marketing Segment Manager - Kitchen Cabinets

This role is accountable for the development and execution of the Kitchen Cabinets Segment business strategy in North America. Executing the strategy will result in profitably growing Sherwin-Williams share of the market for the Industrial Wood Coatings Division by effectively aligning resources with opportunities. Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth.

This position works cooperatively with the Global Industry Director for Kitchen Cabinets, who oversees the development and execution of the Kitchen Cabinets strategy in all regions. This position provides strategic leadership for Sales, R&D and Product Management teams in North America and serves as a key member of the Regional Marketing leadership organization.

• Develop growth strategies for the Kitchen Cabinets Segment and sub-segments in North America.
• Convert the strategy into multi-year growth plans that expand both position and profitability.
• Align regional sales, R&D and Product Management resources to execute the growth plan.
• Establish leading operational and lagging financial metrics for the segment and manage to these. These metrics should include, but are not limited to, sales growth and margin growth.
• Grow market share in key geographies.
• Stay within budget and timelines in achieving the above results.

Strategic Plan

• Build and refine the segment strategy at the sub-segment level, in North America each year. The strategy should include:
• Strong fact base, quantifying key dimensions of the Kitchen Cabinets segment;
• Leading and lagging economic indicators for the Kitchen Cabinets segment;
• Quantified assessment of sub-segment attractiveness in each relevant geography;
• Competitive intelligence;
• Identify and quantify the impact of disruptors and accelerators in the segment;
• Quantified assessment of our probability of success in each sub-segment in each relevant geography;
• Internal value chain assessment;
• Defined business model and channel strategy;
• Segment industry value chain overview.
• Segment strategy that drives differentiation and sustainable competitive advantage;
• Actionable growth plan including both external market actions and internal investments;
• Financial plan quantifying the net benefit of these market actions and internal investments.
• The strategy should include an assessment of adjacent markets and technologies as well as new geographies. The growth plan should consider both organic and inorganic growth.

Strategy Execution / Growth Plan

• Execute the strategy to achieve the financial growth plans. This should include:
• Aligning all internal stakeholders around segment growth plans.
• Maintaining contact with key customers in North America to gain market insight and deeper customer understanding.
• Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.
• Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
• Supporting sales in positioning appropriate product offerings for target customer segments.
• Identify and establish relationships with key industry influencers and brand owners.
• For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.
• Support the regional sales organization at the strategic, as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.
• Support the transition of customers to a Sherwin-Williams solution using appropriate project management tools and ensure alignment of all internal and external stakeholders.

Product Development & Commercialization

• Develop a robust new product development roadmap, including an active ideas pipeline. This roadmap should ensure market share and profit expansion. Collaborate with Segment Product Management on roadmap execution.
• Responsible and accountable for Stage Gate Phase 1 Opportunity Identification, including a full business case with clear product positioning and value propositions as well as a detailed financial pro forma including volume targets and pricing guidance. Use Navigator for Stage Gate projects.
• Responsible to contribute as a project team member for Stages 2, 3 and 4 by to advancing commercial data and refining the value proposition and financial assessments. Lead the market introduction for new products.
• Responsible and accountable for Stage Gate Phase 5
• Support Product Management in prioritizing segment-specific Lab Work Requests (LWRs).

External Communications

• Identify key stakeholders and build tailored message maps.
• Recommend key events and media relevant for the focused segment & support MarCom in executing these events, through content contribution and participation.
• Ensure thought leadership in the segment(s) through articles, presentations and interviews.

Job duties involve contact with customers, which may include minors; and access to cash and other payment methods, electronic equipment, personal information, store merchandise and other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's customers, staff, employees, vendors, contractors, and the general public.

FORMAL EDUCATION:

Required:

• Bachelor Degree in Marketing or other business concentration

Preferred

• MBA

KNOWLEDGE & EXPERIENCE:

Required:

• At least 10 years business development, brand marketing, channel marketing, product management, or sales experience with a successful track record of driving sales and profitability growth
• Demonstrated ability to develop insights and relationships with internal and external sales partners as well as end use customers.
• Significant experience creating and executing strategic growth initiatives
• Ability to think independently while also leading and influencing in a cross-functional organization.

TRAVEL:

• 20%