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The Position
Senior Director, Performance Marketing Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society. About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs. This Senior Director, Performance Marketing is integral to successfully delivering the Digital Marketing Vision. The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech's digital marketing transformation and is focused on activating key areas. One of these focus areas is Performance Marketing. As the Senior Director, Performance Marketing Excellence, you will be a key evangelist and architect in spearheading Genentech's marketing transformation into a data and performance-driven, world-class marketing organization. You will shape, articulate, and implement the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities to maximize impact. This candidate will lead the performance marketing team within the Digital Marketing Office and will serve as the business owner for the measurement and optimization, leading the cross-functional effort to design, implement, and maintain Genentech's marketing analytical tools and capabilities
A pivotal responsibility is to cultivate a dynamic, data-centric marketing culture rooted in continuous improvement, a robust test-and-learn mentality, and the strategic adoption of performance marketing as a foundational discipline. You will shape, articulate, and implement the strategic vision for performance marketing, ensuring its principles of data-driven decision-making, robust measurement, and continuous optimization are embedded across all marketing activities that demonstrably accelerate business growth and improve patient outcomes. This role will provide performance marketing thought leadership and partner closely with DDA ( Digital, Data and Analytics) to align on a roadmap and implementation plan. This role requires an influential strategic thinker with a deep understanding of performance marketing principles, brand strategy, healthcare marketing, and emerging technologies. We are looking for a partnership and solution-oriented candidate who has a growth mindset and knows how to intuitively manage, inspire, and build trust in a matrixed organization. Key Job Responsibilities
As the subject matter expert (SME), lead the domain vision and champion innovation for performance marketing excellence. In close collaboration with Suite Stewards and other key stakeholders, co-develop compelling business cases and strategic roadmaps that guide the enterprise-wide advancement, execution, and evolution of performance marketing strategies. Ensure these collaborative initiatives are fully aligned with Genentech's overarching business and marketing goals to deliver measurable short and long-term success through measurable short and long-term success through ongoing performance monitoring and optimization Act as a key evangelist and trusted advisor, embedding a data-driven, performance-first mindset across the marketing organization. Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines. Develop and scale performance marketing capabilities, frameworks, and workflows/processes for robust measurement, insightful strategic reporting, and relentless optimization, making them integral to daily workflows and decision-making for all marketers. Lead Performance Marketing Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation. Translate these insights into actionable strategies and pilot programs designed with clear mechanisms for impact measurement and iterative optimization that position Genentech at the forefront of marketing effectiveness. Consult, Collaborate, and Influence for Integrated Impact: Provide strategic performance marketing counsel to CPO leadership and Executive/Senior Marketing Directors (ESMDs), guiding them on portfolio-level performance marketing opportunities, investment optimization, and roadmap implementation. Foster deep collaboration with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts, maximizing return and impact throughout the full customer journey. Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives, providing clear visibility and actionable insights to senior leadership and relevant stakeholders. Lead, coach, develop, and inspire the Performance Marketing team, cultivating a high-performing, collaborative, and analytically curious environment. Inspire internal teams and external partners (e.g., agencies) to strive for and achieve exceptional performance and innovation in line with performance marketing best practices. Foster a culture of innovation, data-driven decision-making, collaboration, continuous learning, and excellence within marketing. Contribute significantly to the overall Digital Marketing transformation and vision Contributes leadership skills, insights/knowledge and courage to embrace new analytically-driven approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment. Lead the development and execution of enterprise-wide profitable growth strategies and strategic roadmaps for short and long term success, in alignment with Genentech's marketing goals. Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving Marketing Team and fostering belonging within and across teams. Leads or oversees hiring of direct and indirect reports. Complies with all laws, regulations and policies that govern the conduct of Genentech activities.
Demonstrates Expert Proficiency within the following Key Competencies Senior Directors are expected to consistently perform at the Expert level (expertise is defined as setting up strategies, systems, and structures to improve competencies across Genentech)
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Who you are: Minimum Candidate Qualifications & Experience
Bachelor's degree -
10 years minimum work experience with 8 years of commercial experience (e.g. market access, marketing, sales or customer insights), 4 of which must be in a marketing role.
Preferred : Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred. Extensive (8+ years) experience in data-driven marketing and performance marketing, with a proven track record of developing and implementing impactful strategies that drove measurable business outcomes, including significant achievements within the Pharmaceutical or Biotech industry (e.g., Genentech) and valuable experience leading similar initiatives in other dynamic sectors such as Consumer Goods (CPG). Demonstrated ability to translate successful performance marketing models and GTM strategies across different contexts and driving enterprise-wide efficiencies, drawing from both deep pharma expertise and cross-industry best practices. Significant marketing experience in biotech or similar regulated industries, with a deep understanding of industry-specific challenges (e.g., HCP access, regulatory landscape), data constraints, and opportunities for pioneering performance-driven approaches. Proven expertise in leading data-driven marketing transformations at both brand and enterprise levels. This includes leveraging advanced data tools and methodologies (e.g., advanced marketing campaign measurement frameworks, marketing mix modeling, multi-touch attribution, incrementality testing, robust experimentation design) to enhance marketing effectiveness, drive performance optimization across diverse portfolios, and translate complex data into actionable, ROI-focused strategies. Superior leadership, coaching, and change management skills, with the ability to mentor, inspire, and lead high-performing marketing teams and influence cross-functional stakeholders towards achieving excellence in a data-driven, performance-focused environment. Advanced proficiency in utilizing and managing digital/data tools, analytics platforms, and marketing technologies for performance marketing purposes, with a history of successful implementation, oversight, and tangible value realization Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes, with clearly defined metrics for success. Strong data proficiency with deep understanding of data strategy, data governance, technology, and platforms relevant to performance marketing. Ability to drive a data-driven performance marketing practice, focus on metrics that matter (leading and lagging indicators), and drive business performance forward without unnecessary complexity and overanalysis. Expertise in aspects of Product Marketing to include positioning, branding, campaign development and channel mix, all viewed through a performance and optimization lens. Deep knowledge of the healthcare ecosystem including health economics, policy and the regulatory environment, and how these impact performance marketing strategies. Deep knowledge of each customer type e.g. HCPs, patients, payers, IDNs, distributors, pathways and how they run their business, and how to measure and influence their A B behavior shifts. Ability to think with an enterprise mindset and influence across a matrixed organization. Ability to demonstrate a breadth of diverse leadership experiences, develop and coach others. Ability to influence and inspire individuals and teams across the CMG network, from front-line employees to the executive level. Breadth of experience in digital marketing, media, digital marketing analytics, and the vendor landscape. Ability to flex and thrive in an ambiguous environment undergoing transformational change. Strong customer orientation and focus. Strong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies, tactics, and optimize budgets. Adaptive thinking and a strong, critical, analytical mindset. Strong business acumen and executive presentation skills. Highly proficient at project planning, budgeting, and oversight. Forward-thinking and adaptable to dynamic situations. A solid understanding of innovation and how it should be applied in business, particularly in leveraging data and technology for marketing performance. Excellent interpersonal, leadership, and communication skills.
Location
This position is based in South San Francisco, CA Relocation assistance is not available for this position.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them Follow the science: I seek answers through experiments, data and debate, and act on facts Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of CA is $222,500 - $413,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
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Genentech
relocation assistance
Jul 03, 2025