Creative Director, Product Marketing

Meet the Team

We are establishing a new creative organization within the Infrastructure Product Marketing, and this role will be instrumental in shaping the creative function that supports product marketers across the organization. This high-visibility position offers an exciting opportunity to help define how we tell our portfolio story, engage with the creative community and translate the complex into market moving propositions.

Your Impact

As a key creative leader, you will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio. You'll own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions. This role requires a combination of creative vision, critical thinking, and deep experience in B2B technology marketing.

• Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
• Establish and optimize foundational processes for creative operations, budget allocations and vendor management
• Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
• Drive strategic narrative development that supports Cisco's messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
• Lead creative initiatives in support of product marketers for product launches, new product introductions, flagship industry and Cisco keynotes, and industry thought leadership content.ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact.
• Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.

Minimum Qualifications

• Bachelor's degree and 10 years of product marketing experience, or Master's degree and 5 years of experience.
• 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
• Proven track record as creative director executing on keynote decks, product videos, launch videos and customer narratives

Preferred Qualifications

• Understanding of enterprise infrastructure, cloud, and data center solutions.
• Experience driving creative strategy within enterprise technology companies.
• Success in aligning product narratives with corporate messaging.
• Expertise in creative operations and multi-functional collaboration.
• Strong ability to build scalable, repeatable processes in dynamic environments.

Pay Range: 216500 USD - 284300 USD

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.