Senior Director, Marketing, Field Patient Education & Transplant Center Activation

Job Description

General Summary:

The Senior Director, US Heme Marketing, Activation Strategy and Patient Education leads the Marketing team for the US Heme Business Unit, supporting gene therapy for sickle cell disease (SCD) and transfusion dependent thalassemia (TDT). This individual is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. This role manages a large marketing team as well as the ATC Activation Engagement team and Patient Educator field team. This role reports to the Vice President of the US Heme Business Unit. The successful candidate will have a strong track record of impact in US commercial roles, demonstrated success in leading and developing high performing teams, and the ability to operate with a strong sense of urgency and thrive in a fast-paced, innovation-focused environment.

Key Duties and Responsibilities:

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
• Partners with and supports marketing team members and cross functional partners to help shape the brand strategy, segment the market, develop messaging, and support the launch our investigational therapy
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
• Engages with the HCP and KTL community and other key customers for transfusion-dependent thalassemia (TDT) and sickle cell disease (SCD), including both transplant surgeon/staff and referring hematologists, to understand community challenges and opportunities.
• Oversees development and implementation of strategic and tactical plans for brand(s)
• Provides input into forecasting assumptions, both short term and long term
• Leads the Authorized Treatment Center (ATC) onboarding strategy and execution, ensuring engagement with appropriate treatment centers based on business need
• Leads the Patient Educator field team and supports development of local market strategies
• Leads team to create all commercialization campaigns including unbranded disease education and branded patient and HCP campaigns
• Leads the development of strong partnerships and collaboration with cross-functional teams to support business goals
• Serves as the cross-functional launch lead for any label expansions
• Collaborates with Vertex external communications review committee to approve materials for external use with customers
• Manages agency partners and team to ensure on budget and timely deliverables
• Operates with a sense of urgency and creates a culture of accountability among the team
• Role models and instills a culture of compliance focused on ethics and integrity in all we do
• Other related duties as needed

Knowledge and Skills:

• Excellent communication skills, both written and verbal; comfortable engaging with diverse audiences ranging from cross-functional colleagues & senior leaders to HCP customers & patient communities
• Comfortable working in a fast-paced, results-driven, environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Experience managing external partners
• Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas
• Demonstrated understanding of the legal, regulatory, and compliance requirements common to the pharmaceutical industry, including pre- and post-approval activities, and ability to model expected behavior for the team
• An entrepreneurial spirit, courage to ask, "how might we?" and "why?" and an ability to successfully challenge status quo to develop innovative creative solutions to complex problems.
• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment
• A solid compliance mindset and demonstrated integrity on the job
• Strong analytical skills, ability to derive insights from customer and internal team engagements
• Ability to manage up and across an organization; can adeptly identify when/what information to share with leadership and/or cross-functional stakeholders at critical timepoints
• Experience with budget management
• Ability to travel up to 20%

Education and Experience:

• Bachelor's degree
• 12+ years of combined educational/work experience in marketing, consulting or agency experience in healthcare/biopharmaceuticals, or an equivalent combination of experience and education
• Experience working with and or developing tactics for diverse audiences and complex marketplaces
• Launch and/or label expansion experience
• Experience managing a team; field leadership experience highly desirable

#LI-KW1

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com