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Brand Imaging & Optimization Manager

Global Partners LP
life insurance, tuition reimbursement, 401(k)
United States, Massachusetts, Waltham
800 South Street (Show on map)
Aug 17, 2025

The Brand Imaging and Optimization Manager is a critical member of theStrategy and Controls team and reports to the Director of Brand Strategies & Programs. In this role, you will be responsible for managing workflows, projects and other deliverables relating to the upgrade or alteration of fuel brand images. You will supervise the Branding Imaging and Workflow Coordinator positions.

For over 75 years Global Partners has been delivering the energy, products, and services that make life better. This longevity and success begin and ends with people. We create career paths and provide development programs for all roles in the organization. We've also successfully developed community integrated convenience stores where we aretransforming the customer experience and rethinking what it means to lead as an adaptive energy distribution company. This is a source of pride and frankly we don't plan on stopping. With our recent game changers such asPaybyCarContactless PaymentandRenewable Diesel Fuel, we are looking to continue responsible and innovative growth. From design, supply, and technology we're looking for people to contribute to our company's direction. Global Partners is a great opportunity for those looking to develop their career with a longstanding company motivated by what's next.

The Types of "Energy" You Bring

  • Engaging with internal and external business partners in multi-stage operational projects
  • Developing KPI's for your team and the ability to teach these KPI's to others
  • Collaborative and team-oriented work style
  • Ability to inspire cooperation from a wide variety of colleagues and management
  • Strong critical thinking and problem-solving skills
  • Proven ability to work in a fast paced, changing environment and to be flexible and to adapt your approach as needed to achieve goals
  • Strong work ethic - willingness to go above and beyond to get the job done
  • Outstanding organization skills -- ability to effectively manage multiple projects simultaneously
  • A continual improvement mindset

"Gauges" of Responsibility

  • Ensures that the correct contractual relationships are in place and in the right order (Ie. First Global and the Brand, then Global and the Site) for imaging projects (amortization; imaging amendments; etc.)
  • Reviews progress of image upgrade projects and drives progress through regular meetings with stakeholders and the creation of a sense of urgency around making progress
  • Analytic capacity to collaborate with Operations Analysts to drive transparency around key metrics and project advancement
  • Ensures that Global and its customers are timely and accurately paid and, if required, reimbursed for brand imaging work
  • Collaborates with brand representatives and third-party vendors on timelines, documentation and deliverables
  • Collaborates on the release of funds process to ensure that funds are timely released and are not duplicated; this involves using our low code automation process in Smartsheet
  • Collaborates with Legal, Field Ops, Brand Reps and 3rd Party Vendors across all phases of imaging and funding work
  • Negotiates, tracks and manages any fines levied by Brands for failure to comply with imaging standards
  • Conducts work to optimize (optimization includes but is not limited to ensuring that processes are: automated, transparent, repeatable, documented, and efficient) the operational workflows in the strategy and control department, examples would include:
    • Converting site summaries into Tableau visualizations via CoStar database (heavy collaboration with Ops Analysts)
    • Managing Dealer Funded capital improvement projects
    • Overseeing Tech Version upgrade process for Brands
    • Automating rent waiver processes
  • Provides leadership and direction to assigned direct reports
  • Other duties as assigned

"Fuel for You" -

  • Coins! We offer competitive salaries and opportunities for growth.
  • We mean it! We have an amazing Talent Development Team who create trainings for growth and job development.
  • Health + Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support.

The Road Ahead -

  • We offer 401k and we match it!
  • Professional Development - We provide tuition reimbursement; this benefit is offered after 6 months of service.
  • Give Back! We believe in community support. We know everyone gives in their own way, that's why we offer paid volunteer time-off to you to help an organization of your choice.

The GPS of our Interview Process

  • First thing first, if you're interested in the role, please apply.
  • A talent acquisition team member will review your resume in partnership with the hiring manager. If your experience would lend to this opportunity a recruiter will contact you to schedule interviews.
  • We conduct "in-person" (ZOOM) interviews and provide additional hiring information items needed at that time.

QUALIFICATIONS

  • 5+ years project management experience or operational equivalent
  • Familiarity with fuel branding or other retail rebranding processes
  • Excellent interpersonal, written, and verbal communication skills
  • Excellent time management and multi-tasking skills -- ability to prioritize and effectively manage multiple assignments simultaneously
  • Ability to work in a team-oriented, collaborative environment is essential while demonstrating an ability to work independently.
  • Highly adaptable and able to thrive in a fast-paced, changing environment
  • Strong ability to work collaboratively at all levels of colleagues and management
  • Demonstrated ability to quickly adapt to shifting priorities, demands and timelines
  • Technically competent with various software programs, such as Office 365, SharePoint, Smartsheet, Tableau and CRM
  • Experience in Oil/Gas industry a significant advantage.

Education Requirement

  • Bachelor's Degree or equivalent knowledge preferred

Research shows that many, especially women and other marginalized people, are hesitant to apply for job if they don't check every box. If you are excited about this position, and think you could have an impact here, please apply anyway, even if you don't meet every point on the job description. We'd love to hear from you.

At Global Partners, we value and support the need for employees to create and maintain a work/life balance, and to that end, we have implemented a flexible work policy. The talent attraction acquisition team will walk you through it and send a copy of it along with our benefits when it's an appropriate time to do so. We also value a safe environment for our teams. We require all corporate and terminal employees to be fully vaccinated by the time they start.

We are an equal opportunityemployer.Weconsider applications for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, sexual orientation, citizenship status, genetic information, or any other legally protected status.

We value passion and potential. If you are enthusiastic about a position and think you can make a meaningful impact, we encourage you to apply even if you don't check every box. We embrace different perspectives, backgrounds and experiences.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-891-4000.

*Disclaimer: At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know: In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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