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New

Director of Product Marketing

Vaco
$123,000.00 - $185,000.00 / yr
United States, Florida, Bradenton
Aug 22, 2025
Location: Remote in US only (prefer eastern and central time zones)
Travel Requirements: About 20-25% travel to US-based office locations for meetings

Responsibilities:
  • Own customer personas and buyer journey, identifying successful customer segments and creating strategies for growth within them.
  • Develop messaging and content that clearly articulates the value proposition of products and solutions.
  • Collaborate with product management to communicate the product roadmap, translating technical features into themes and benefits that drive adoption.
  • Create compelling content such as product videos, case studies, webinars, and other collateral.
  • Develop and support campaigns that expand customer base and engagement; analyze performance data to drive iterative improvements.
  • Partner with digital marketing to manage social media.
  • Support public relations and analyst relations programs, including media outreach and analyst briefings.
  • Participate in industry events.
  • Engage with agencies and freelancers for content, copy, graphics, and video/animation as needed
  • Stay current on competitive data and market trends, providing guidance to sales and product teams on differentiation.
  • Acquire Voice of Customer insights through meaningful interactions with clients.
  • Build strong relationships with stakeholders across product, sales, and executive leadership.
  • Maintain resource folders, ensuring content is accurate and up to date.
  • Support management of marketing calendars, including conference, content, social media, PR, and campaign schedules.
Qualifications
  • Minimum 10 years of professional marketing and/or product experience, with 5+ years in healthcare
  • Bachelor's degree required
  • SaaS marketing experience
  • Proven experience bringing new products to market.
  • Ability to engage key opinion leaders and adjust strategies based on customer feedback and emerging trends.
  • Strong background in customer segmentation, competitive analysis, product development, and commercialization.
  • Experience leading cross-functional teams and collaborating across departments.
  • CRM and marketing automation tools

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

  • California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
  • Virginia residents may access our state specific policies here.
  • Residents of all other states may access our policies here.
  • Canadian residents may access our policies in English here and in French here.
  • Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

  • the individual's skill sets, experience and training;
  • licensure and certification requirements;
  • office location and other geographic considerations;
  • other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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