Demand Generation Specialist- Growth Marketing
 PTC | |
life insurance, vision insurance, paid time off, sick time, tuition reimbursement, 401(k)
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 United States, Massachusetts, Boston | |
| 121 Seaport Boulevard (Show on map) | |
 Oct 20, 2025 | |
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Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Your Impact: We're looking for a strategic and hands-on Demand Generation Specialist to lead the development, execution, and optimization of inbound and outbound campaigns that generate full-funnel leads for PTC's transactional software portfolio. As a key member of our fast-paced shared services marketing team, you'll help shape programs that build brand awareness and drive demand across diverse engineering industries. Your work will directly influence the success of our transactional business. Day-To-Day: * Design and implement multi-channel demand generation campaigns in collaboration with cross-functional marketing teams. Tactics include targeted email campaigns, webinars, virtual and in-person events, ABM, paid search and social, third-party media, joint marketing with strategic partners and so on. * Collaborate with regional and partner marketing leads to execute global campaigns that drive pipeline and revenue growth across international markets. * Work closely with product marketing and content teams to identify and develop assets aligned with campaign themes and objectives. * Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies. * Own end-to-end logistics for global industry events and trade shows for one product segment, including sponsorship deliverables, staffing, briefing documents, speaker coordination, promotions, and post-event follow-up. * Monitor and analyze campaign performance metrics, providing regular performance reports and quarterly readouts to key stakeholders. * Partner with sales to review campaign tactics and gather feedback on lead quality to improve effectiveness. * Drive revenue growth through enhanced e-commerce strategies, including chat functionality improvements, targeted email campaigns, and website optimization. About You: We are seeking a senior marketing specialist looking to build their marketing credentials while working in partnership with business segment and regional marketing leads. Our ideal candidate has: * Bachelor's degree, or equivalent, in Business Administration, Marketing, Communications, or Operations. * 3+ years of relevant experience in field marketing, demand generation, marketing communications, or go-to-market strategy in B2B software * Excellent written and verbal communication skills. Comfortable presenting to internal and external audiences * Strong track record of consistently meeting deadlines with high-quality work. * Knowledge of Eloqua, Salesforce, PowerBI, Google Analytics and other marketing and sales tools is preferred * Demonstrated experience working closely with sales organizations * Demonstrated interest in exploring new marketing-terrain and driving change * Proven ability to be agile as plans and actions shift to drive better results; ability to identify bottlenecks and work through barriers * Ability to manage cross-departmental projects simultaneously * Hands-on experience deploying email campaigns, conducting optimization testing, and managing PPC strategies. * Experience working with third-party media, distributors, and channel partners. PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $72,000-.107,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC's comprehensive benefits, please visit our Careers Page. Applications will be accepted on an on-going basis. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here." > | |