Integrated Marketing Manager

The Center for Creative Leadership (CCL) is a top-ranked global provider of leadership development, training, and solutions servicing a global customer base. From team-builders and problem solvers to creative thinkers and transformational visionaries, our people are the drivers behind our business. At CCL, you'll have an opportunity to contribute to our mission of building better leaders and a better world. You will feel challenged and inspired while collaborating with a global team of thought leaders, practitioners, researchers, and partners. We share a collective passion for contributing to our clients' success, helping our teammates and colleagues grow and making a real difference in the lives of people around the globe.

Overview

The Integrated Marketing Manager, Product Strategy plays a key strategic role as a subject matter expert on products, customer needs, and buyer journeys. Driven by insatiable curiosity, analytical rigor, and customer obsession, you will consult across the organization-providing deep insights, differentiated messaging frameworks, and essential validation for global and regional integrated marketing initiatives.

You will partner with your global marketing team to weave product and solution expertise throughout thought leadership, demand generation, and brand-building activities-focusing on communicating customer value, sharpening market relevance, and enabling sales success through practical storytelling and influence.

This is a highly collaborative, impact-driven role suited to marketers who thrive on tackling complex challenges, who love combining data with creativity, and who excel at connecting solutions to genuine buyer needs by synthesizing a symphony of cross-functional viewpoints.

Key Responsibilities

Product & Buyer Insights

• Work closely with market insights teams to uncover customer needs, market trends, competitive intelligence, and purchase decision drivers-transforming data and qualitative feedback into actionable strategies.
• Demonstrate intense curiosity and expertise in product features, capabilities, and emerging industry trends, serving as a subject matter expert for internal teams and external customers.
• Advocate for the customer in every project, ensuring their pain points, perspectives, and aspirations shape product strategy, messaging, and go-to-market plans.

Positioning & Messaging

• Transform complex product details into compelling, differentiated narratives that win the hearts and minds of target audiences, fuel campaigns, and drive product adoption.
• Develop, execute, and maintain clear product positioning and messaging frameworks in line with brand frameworks and rooted in both market research and customer empathy. These will serve as essential guides for all marketing and sales enablement materials.
• Capture and amplify the authentic voice of the customer through methods like advisory boards, interviews, and engagement metrics.
• Develop an ability to articulate product messaging within the broader brand messaging.
• Analyze positioning and messaging effectiveness using stakeholder and market feedback; identify and act on opportunities to improve customer resonance and drive outcomes.

Go-To-Market Strategy & Product Lifecycle

• Lead high-impact go-to-market planning and execution for the release of new solutions and features, collaborating across functions and geographies.
• Plan and oversee development of foundational go-to-market materials (e.g. webpages, one-pagers, videos)
• Work closely with product partners and project management to design, document, and optimize standardized processes and checklists for launching new products and features into market, ensuring cross-functional readiness and consistency.
• Establish and continuously improve templates, timelines, and best practice guidelines to drive repeatable, scalable go-to-market execution.
• Partner with product management to influence product roadmaps with customer insights, helping shape and validate enhancements for market fit and strategic growth.

Sales Enablement Support

• In collaboration in Market Insights, build and maintain sales enablement tools-including sales decks, battlecards, objection handling guides, and buyer persona assets-that tell a cohesive customer-centered story.
• Collaborate with content and creative teams on the development of case studies, customer success stories, and market-specific collateral with strategic narrative and quantitative proof points.
• Enable sales teams and marketing peers with regular market and product briefings, fostering strong cross-functional partnerships.

Strategic Consultation

• Serve as a strategic advisor on how CCL's portfolio of products and solutions shows up within marketing - product-market fit, buyer resonance, solution positioning, messaging, and creative campaign direction.
• Review and approve campaign assets for technical, strategic, and messaging accuracy; ensure all communications express compelling, market-differentiating value.
• Report concise insights on market perception and messaging effectiveness with campaign teams and senior leaders to guide real-time and long-term strategy.

Qualifications

• 7+ years' integrated or product marketing experience in B2B environments. Learning and development industry experience a plus.
• Proven ability to create compelling positioning and messaging that resonates with buyers and stands out in the market.
• Demonstrated success leading complex, cross-functional product launches and enablement initiatives.
• Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
• Highly collaborative, persuasive, and influential across global and cross-functional teams.
• Highly analytical and creative problem solver: Proactive in identifying challenges, synthesizing data and customer insights, and driving innovative, actionable solutions to meet business and market needs.
• Exceptional storytelling, communication, and presentation abilities; comfortable balancing quantitative rigor with qualitative nuance.
• Natural relationship builder with an orientation toward continuous learning, curiosity, and growth.

Pay and Benefits

• The annual salary range for this position is between $90,000 and $110,000. Where a candidate falls within that range is dependent on the experience, qualifications, and relevant skill set.
• This role is Hybrid, Greensboro preferred but all US locations considered.
• 403(b) Savings Plan with employer contribution
• Medical insurance
• Telemedicine
• Dental insurance
• Vision insurance
• Health savings and flexible spending accounts
• Paid time off and paid holidays
• Employer-paid short-term and long-term disability
• Employer-paid life insurance
• Employee and family assistance program
• Various voluntary options for additional plans or coverage levels