New 
CCM Site Merchandising Mgr
 American Greetings Corporation | |
 United States, Ohio, Westlake | |
 Oct 24, 2025 | |
|
As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.
The Centralized Customer Management Site Merchandising Manager collaborates with the Product Management, Marketing, and Sales teams to ensure that the correct product, marketing content, and sales support information is merchandised and depicted appropriately on the CCM customer facing websites and applications. This role acts as the key business owner for our CCM/IS related product sites and applications. The duties of this role include facilitating development workload, managing site testing and engaging with Information Technology to maintain the integrity of all site functions. In this role, the CCM Site Merchandising Manager responsible for importing and maintaining a list of active everyday and seasonal products into the tools used to merchandise these websites and maintain marketing displays and featured products on the homepage, as well as oversee marketing emails that are deployed to CCM/IS customers. This position will also be the primary point of contact for CCM Reps or other Sales personnel who have website and/or product related questions that customers with access to these websites may have. This role oversees UI/UX, accessibility and marketing efforts on Greetings Gateway; duties include creating mockups of site features, reviewing accessibility compliance and collaborating with marketing teams to ensure branding and promotion are in line with the company standards and objectives. This role will also work closely with leadership from the CCM team, Customer Experience Center and Learning & Engagement team to provide data analysis, reporting and recommendations for actions taken as a result of the analysis. ESSENTIAL DUTIES & RESPONSIBILITIES: 1) Website merchandising and content management * Engage with Product Management and Information Technology teams to ensure products are managed properly to be viewable and merchandised on site * Import new products into the site on an on-going cadence to ensure all new products are listed for all everyday cards and creative products * Responsible for managing the departments' home page, navigational menus, product detail page information (e.g., product images, titles and descriptions, product specifications, and in-stock metrics), FAQs, "my account" information, homepage banners, seasonal messaging, order windows, landing pages for corporate initiatives and product features, and personalized site experiences based on customer segments * Improve the product data including titles, descriptions, images, etc to improve the overall presentation of the website/applications and user experience * Communicate relevant catalog changes, order windows, and other pertinent information with customers via merchandising and communication features on the site * Cultivate and maintain the overall style guide and creative look and feel of the website, including managing the UX/UI design of the site. * Oversee and implement marketing emails to CCM/IS customers to communicate selling window information and engage with customers on a regular basis to promote sales * Maintains email marketing strategies for core customers; engages with PPY and digital marketing teams to support and maintain their marketing and sales campaigns using site assets 2) Serve as primary point of contact with Sales Organization and/or customers * Communicate with the CCM leadership and/or Sales personnel any updates being made to the website so that the appropriate communications with customers can occur * Ensure that the experience and appropriate product catalog is presented to new customers by auditing the segmentation logic that is defined when a new customer is set up in the database 3) Serve as Data Analyst and Reporting Leader for Customer Engagement organization * Drive the effective implementation and investigation of sales data, marketing impact performance metrics and service data to improve success and efficiency, while incorporating the most current methodology and equations to measure success * Owns data management policy, procedures and compilation for and other sources of data related to the Customer Engagement organization * Partnering with leadership team members to provide analysis of metrics that correlate to overall Greetings Gateway performance and provide feedback on improvement areas * Develop roadmap strategies to apply learnings from analysis to improve efficiencies and make suggestions to support the organizations growth and expansion of responsibilities. | |