Marketing Specialist - Spectrum Reach

Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.

SUMMARY

The Marketing Specialist partners with Sales Management to direct various marketing strategies and initiatives for designated sales leaders. This strategic marketing role supports ad sales Marketing initiatives and product launches. This position plays a key role in helping Spectrum Reach build a distinguishable brand, and marketing strategy, at the local sales market level.

This key partner to Sales will help deliver paid digital, social, and owned media marketing plans that drive awareness and help in increasing sales effectiveness by driving website traffic and lead conversions. Working closely with Corporate Marketing and Product resources, the Field Marketing Specialist proactively partners with local sales leaders to assess the competitive landscape to implement a successful local marketing plan. This team member plays a key role in facilitating communication and implementation of important initiatives and strategies internally and externally.

MAJOR DUTIES AND RESPONSIBILITIES

• Planning, collaboration on, and execution of events designed to delight current clients and convert leads to paying clients.
• Event site research, talent vetting and hiring, vendor payments and tracking
• Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations advertising opportunities.
• Brand ambassador / champion ensuring the elevation of brand throughout the market while adhering to brand guidelines.
• Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
• Ensure all external media campaigns meet brand standards and provide campaign metric reports.
• Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events.
• Oversee the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.
• Localize corporate media & brand assets (create and ensure local flavor) to maximize effectiveness for assigned markets/geography.
• Collaborate closely with Enterprise Media team and other marketing functions to optimize campaigns and creative assets while ensuring brand consistency.
• Rally sales teams in conjunction with sales leaders, behind the Spectrum Reach goals and mission.
• Measure effectiveness of paid media campaigns with appropriate metrics and make necessary adjustments to demonstrate continuous improvement.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, media or related field or equivalent experience is desired.
• 3+ years of Ad Sales Marketing and/or Media Planning experience is preferred.
• Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus.
• Solid understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions.
• Outstanding verbal, written and interpersonal communications is critical.
• Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.
• Strong presentation and public speaking skills are essential.