Digital Marketing Consultant

Location:

About the Job:

As a member of Enterprise Brand Marketing Strategy and Planning team, the Digital Marketing Consultant will report to the Senior Media Manager and will function as a strategic partner in the development, execution, performance optimization, and reporting of digital advertising campaigns. Our culture is collaborative, so you can expect to work with multiple stakeholders on every project.

Essential Job Functions:

• Ability to take direction from a campaign brief and build the digital campaigns, traffic creative assets, and monitor performance based on defined KPIs.
• Manage digital media campaigns by applying data-based reasoning to campaign optimizations, document changes, and anticipated outcomes, and applying learning to future recommendations.
• Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions and actionable business insights.
• Effectively communicate within Key internal teams. Ability to understand their audience when preparing and presenting data/findings in an organized, clear, and concise manner.
• Build and sustain excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of assigned digital campaigns.
• Maintain understanding of industry trends and opportunities and the ability to communicate implications to KeyBank.

Required Qualifications:

• Bachelor's Degree in advertising, marketing, communications or related field
• 3-5 years minimum professional experience in digital media
• Detail-oriented; ability to organize and prioritize workload
• Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment.
• Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
• Background in ad trafficking, reporting, and bid management systems
• Experience using Adobe Advertising Cloud or similar DSP partner preferred for programmatic digital
• Experience with ad trafficking, reporting, and bid management systems such as Google Campaign Manager, Adobe Advertising Cloud, and Google Analytics.
• In-depth knowledge of social platforms (e.g., Meta, LinkedIn) and tools like Sprinklr.
• Experience with tools like Sprinklr, Hootsuite, Sprout Social, and HubSpot.
• Able to work independently on complex tasks with minimal supervision, while providing timely updates.

This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.

COMPENSATION AND BENEFITS

Please click here for a list of benefits for which this position is eligible.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.