New
Field Integrated Marketing Manager
Microsoft | |
United States, Texas, Irving | |
7000 State Highway 161 (Show on map) | |
Oct 26, 2025 | |
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OverviewThe Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region's growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue. This Field Integrated Marketing Manager leads Market Activation for our regional signature market event experiences. Oversees and orchestrates successful local event planning and execution to support business priorities and connection to global programs. You leverage data to gain insights to maximize business impact of events in key Americas markets and drive ongoing portfolio and program optimization. You will have the opportunity to work with multiple stakeholders across Solution Areas, Segments, and Industry teams while orchestrating event planning and execution in your region. You will grow your skills at connecting marketing and sales while supporting an event marketing approach that feeds into the appropriate marketing signals for sellers. You will also have the opportunity to work on the latest innovations in marketing as part of a global team of world-class marketers influencing the next phase of marketing innovations for Microsoft. [This role is flexible in that you can work up to 100% from home; 20-25% travel required for onsite event delivery]. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesYou execute local scale events that are aligned to the global event framework and marketing technology (MarTech) capabilities to drive business priorities (e.g., acquisition, nurture, re-engagement) leveraging appropriate target lists and digital tools.You collaborate with Corporate HQ teams and local stakeholders to align Marketing event plans to Market specific business needs and Corporate strategy, capabilities, and engines.You gather and share internal and external feedback about the quality of event plans.You deliver and optimize on marketing event plans based on insights and local market knowledge.You incorporate inclusive marketing and accessibility principles, leading practices, and tools in event execution.You partner with Corporate HQ teams to create and improve event tools if additional needs are uncovered.You review event marketing activities for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, brand).OtherEmbody our culture and values | |
Oct 26, 2025