Sr. Strategy Marketing Analyst

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference

The Sr. Strategy Marketing Analyst is responsible for using advanced analytics to increase Marketing ROI, strengthen customer engagement, and optimize campaign performance. This role serves as a bridge between Marketing strategy and enterprise data capabilities, applying hands-on SQL, data modeling, and measurement frameworks to deliver actionable insights.

Working closely with Marketing, Data Science, Product, and Engineering teams, the Sr. Strategy Marketing Analyst designs and executes analyses that support segmentation, attribution modeling, A/B testing, pipeline alignment, and customer journey optimization. The role ensures that Marketing has the insights, reporting, and predictive capabilities needed to deploy resources effectively and maximize growth opportunities.

What you'll be doing

Translate Marketing hypotheses and business objectives into clear data initiatives, analyses, and measurement plans.

• Extract, transform, and analyze data from Databricks, Datacloud, Salesforce, and other sources to support Marketing strategies.

• Build and maintain dashboards (Power BI/Excel) that track performance marketing metrics, customer journeys, and pipeline health.

• Develop and validate audience segmentation strategies to support personalized, predictive, and prescriptive marketing efforts.

• Implement attribution models to measure marketing impact across channels, campaigns, and journeys.

• Design and execute experiments (e.g., A/B tests) to evaluate campaign effectiveness and optimization opportunities.

• Collaborate with Data Science teams to leverage predictive models for forecasting marketing performance and customer behavior.

• Present findings and insights to marketers and stakeholders in a clear, compelling, and actionable manner.

• Ensure the quality, accuracy, and integrity of marketing data analyses and models.

• Stay current with marketing analytics best practices, tools, and technologies to improve program measurement and efficiency.

What you will need to be successful

• Bachelor's degree in Marketing, Business, Economics, Statistics, Computer Science, or a related field required.
• 7+ years' experience supporting Marketing decision making with reporting & analysis, experience leading a Marketing function directly preferred

• Proficiency in SQL and strong hands-on experience with data warehouses (e.g., Databricks, CDP).

• Advanced skills in Excel, Power BI, and PowerPoint; experience with Python/R a plus.

• Strong knowledge of marketing principles, channels, and tactics, including ROI measurement and attribution.

• Experience designing and interpreting A/B tests and other experimental frameworks.

• Ability to aggregate, standardize, interpret, and model large, complex datasets.

• Excellent communication and visualization skills, with the ability to simplify complex insights for non-technical audiences.

• Strong problem-solving skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.

• Comfort collaborating with enterprise data teams while advocating for marketing-specific use cases.

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

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