Audience Segmentation Intern

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

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• Assist with building and maintaining customer audience segments based on behavioral, demographic, and firmographic data.

• Support data enrichment and cleanup efforts to improve segmentation accuracy.

• Analyze campaign performance by audience segment to identify trends and optimization opportunities.

• Collaborate with marketing, analytics, and CRM teams to align segmentation strategies with campaign goals.

• Help document segmentation logic, taxonomy, and data definitions for cross-team clarity.

• Research and benchmark segmentation best practices across B2B industries.

• Contribute to testing and validation of new data fields or audience logic in marketing platforms (e.g., Salesforce, Marketo, or other CRM/automation tools).

Qualifications

• Pursuing a bachelor's degree in Marketing, Data Analytics, Business, or a related field.

• Strong analytical and problem-solving skills.

• Proficient in Excel or Google Sheets; familiarity with data visualization tools (Tableau, Power BI) or SQL is a plus.

• Basic understanding of CRM or marketing automation tools preferred.

• Excellent attention to detail and organizational skills.

• Strong communication skills with the ability to explain data insights clearly to non-technical audiences.

Learning Opportunities

• Gain hands-on experience with real-world marketing data and segmentation models.

• Learn how segmentation drives personalization and campaign effectiveness in a global B2B marketing environment.

• Exposure to cross-functional collaboration between marketing, analytics, and sales operations teams.

• Opportunity to present findings and recommendations to senior marketing leaders.

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse, and screen.

• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body.

The base pay range for this position is determined based on a candidate's relevant experience and their most recently completed year of undergraduate education and/or the graduate program (Masters/PhD) they are pursuing.

• For undergraduate applicants, the base pay range is $21.00 to $23.00.
• For graduate applicants, the base pay rate is $26.00 for applicants pursuing a Masters degree and $29.00 for those pursuing a PhD.

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Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.

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