New

Ads Optimization Principal Product Manager

Microsoft
United States, California, Mountain View
Nov 02, 2025
OverviewMicrosoft Advertising is transforming campaign optimization through advanced automation, AI, and privacy-safe bidding strategies. As the Ads Optimization Principal Product Manager, you will define and deliver next-generation bidding solutions that maximize advertiser ROI, streamline campaign management, and leverage cutting-edge machine learning to drive performance at scale. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction. ResponsibilitiesDevelop and execute the strategy for automated bidding across channels, campaign types, and assets.Prioritize features that deliver measurable advertiser value, including new bid strategies, optimization algorithms, and integration with campaign management platforms.Collaborate to ensure bidding models are accurate, performant, and scalable.Drive the design of intuitive workflows that make automated bidding accessible and actionable for advertisers.Champion experimentation and continuous improvement through A/B testing and performance analytics.Align all bidding solutions with Microsoft's privacy standards and global regulations (GDPR, CCPA, etc.).Engage with customers through research, betas, and feedback loops to prioritize features that deliver clarity, control, and confidence in campaign outcomes.