Senior Manager - Global Marketing Analytics Strategy and Planning

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing and inside sales effectiveness. As the Senior Manager of Global Marketing Analytics Strategy and Planning, you will play a pivotal role in creating innovative capabilities that drive performance optimization for the Enterprise Marketing organization. This leadership position requires an individual who can build and deliver against a robust measurement innovation roadmap, while directly managing and developing analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent our latest measurement strategy in executive level conversations.

• Drive the global analytics innovation roadmap, enabling new capabilities that marketers, BDRs, and regional analyst teams leverage to optimize performance
• Manage global forecasting and target setting processes to effectively articulate the impact of spend and strategy shifts to key marketing outcomes
• Partner with the advanced analytics and business intelligence teams to create new reporting and attribution methods that articulate the value of account-based marketing
• Lead and mentor a team of analysts, providing hands-on coaching and career development
• Conduct external research to identify emerging trends in B2B measurement and create initiatives to apply them for internal use cases
• Enable the marketing and inside sales organizations on our reporting and new measurement capabilities to enable self-service of our tools

• 8+ years of experience in marketing analytics strategy and planning in a B2B environment
• 4+ years of leading a B2B analytics function, with a proven track record of developing analysts
• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Domain expertise in B2B marketing strategy and measurement approaches
• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
• Expertise in SQL, Advanced Excel, and data-driven storytelling
• Experience with advanced marketing attribution (MTA, Media Mix Modeling)
• Strong understanding of account-based marketing and account-based sales development
• Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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