Director, Consumer Insights

The Director of Consumer Insights is a strategic partner to the Chief Executive Officer and Executive Leadership Team. This leader will strengthen Movado Group's understanding of consumers globally and across all Movado Group brands by leading consumer-centered research and data-driven programs that bring the voice of the consumer into strategic decisions.

The Director will play a key role in shaping the function alongside the CEO and senior leadership team-partnering to define the vision, build the roadmap, and embed insights into strategic decisions across a global, multi-brand portfolio.

Key Responsibilities

Setting the Foundation and Strategy

- Build and lead the global Consumer Insights function, shaping the vision, roadmap, and infrastructure from the ground up.

- Develop segmentation frameworks to serve as a strategic anchor for each brand and market.

- Define and manage a prioritized annual Insights Roadmap that identifies key questions, research priorities, and how findings will be shared and applied.

- Champion the voice of the consumer across the company and influence decision-making at the highest levels.

Understanding Our Consumers

- Lead global and regional research to understand consumer needs, values, and behaviors across categories and geographies.

- Design and oversee usage and attitudes (U&A) studies, brand health tracking, and consumer segmentation.

- Monitor emerging trends and shifts in consumer preferences to inform brand and innovation strategies.

- Integrate qualitative and quantitative methods, including social listening and trend research.

Applying Insights to Drive Business Impact

- Translate research findings into actionable recommendations that inform brand positioning, product development, marketing, and retail strategies.

- Deliver regular Global Consumer Insights Reports and trend briefings tailored for senior leaders and cross-functional teams.

- Support global and regional teams by connecting insights to commercial goals and brand strategy.

Collaboration and Capability Building

- Partner cross-functionally with brand, design, marketing, merchandising, retail, e-commerce, and wholesale teams.

- Collaborate with analytics teams and external research vendors to ensure consistent, high-quality methodologies and data integrity.

- Cultivate a culture of learning, curiosity, and insight-driven decision-making across the company.

- Bachelor's degree required, advanced degree in Marketing, Psychology, or a related field preferred.

- Ten or more years of experience in consumer insights, market research, or brand strategy within global consumer brands; experience in luxury, fashion, or accessories is preferred.

- Proven experience building or scaling insights capabilities in a complex, global

organization.

- Demonstrated ability to lead segmentation, category-level research, and trend tracking initiatives.

- Skilled in both qualitative and quantitative methods and in integrating insights into brand and business strategy.

- Strong communication and storytelling skills, able to influence senior leaders and

simplify complex findings.

- Experience managing research vendors and cross-functional teams.

- Global mindset with cultural fluency and understanding of regional differences.

- Experience building insight functions or research capabilities in a global environment.

DIRECT APPLICANTS ONLY - NO AGENCIES

The base salary range for this position is $140,000 to $170,000per year. Base salary isdeterminedby individualized factors such as experience and market location. Depending on company and individual performance, this positionalso maybe eligible for an annual bonus.

As a benefit eligible position, this role enjoys access to our medical and dental plans, vision plan, Life Insurance, Accidental Dismemberment & Death Insurance, Tuition Reimbursement program, 401(k), Short-Term Disability, Long-Term Disability, Parental Leave, Legal Plan, Employee Assistance Program, Pet Insurance, Flexible Spending Account, Critical Illness Insurance, Watch Accommodations/Discounts, Paid Time Off and Company Paid Holidays!

Benefits described above are subject to change and/or may bemodifiedat the Company'sdiscretion based on business needs or applicable laws.

Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and CALVIN KLEIN watches worldwide, andoperatesMovado company stores in the United States.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status, or any other legally protected status in accordance with applicable federal, state, and local laws.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.