Senior Manager, Marketing Analytics

CoverMyMeds is seeking an experienced Business Intelligence Manager - Marketing Analytics to lead the development of advanced marketing analytics capabilities. We're looking for a driven, self-motivated team player who thrives in a fast-paced, ambiguous environment. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders. You'll work closely with stakeholders to turn challenges into data-driven solutions. As a player-coach, you'll lead a small team while partnering with Marketing Leadership to build a roadmap that expands and matures our analytics capabilities. This is a unique opportunity to shape the future of marketing analytics at CoverMyMeds from the ground up.

An ideal team member that will live our core values - a unique, self-motivated, and results-driven individual who acts with integrity and humility.

What You'll Do:

As Player

• Develop a 3-year road map and build business case to execute that road map

• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.

• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.

• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.

• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.

• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.

As Coach

• Set data strategy and structure to integrate disparate sources for improved insights.

• Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics

• Prioritize team initiatives and ensure alignment with business goals.

• Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.

An Innovator & Leader

• Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.

• Collaborate cross-functionally to enhance systems and streamline workflows.

• Design and execute a roadmap to elevate marketing analytics maturity.

• Leverage segmentation and personalization strategies to improve targeting and engagement.

• Influence senior leadership with data-driven recommendations that shape marketing strategy.

About You

You're a data storyteller who connects the dots between marketing performance and business outcomes. You're energized by solving complex problems and enjoy mentoring others. You bring a mix of technical expertise, strategic thinking, and strong communication skills.

Minimum Job Qualifications

Degree or equivalent experience. Typically requires 9+ years of professional experience and 1+ years of supervisory and/or management experience.

Education

• BA/BS or equivalent experience.

Critical Skills

• 10+ years in marketing analytics, including B2B experience.

• 1+ years in a leadership or mentorship role.

• Expert (5+ years') proficiency in:

  • Google Analytics 4, Google Tag Manager, Adobe Analytics,

  • Paid advertising platforms (Google Ads, Meta Ads Manager)

  • Data visualization tools (Tableau, Power BI)

  • Other: Marketo, SalesForce, SQL

• Strong experience in data mining, analysis, and insight generation.

• Skilled in presenting complex findings to non-technical stakeholders.

• Comfortable navigating ambiguity and shifting priorities.

Preferred Qualifications

• Experience with Marketo, Salesforce, ABM platforms, SEO tools.

• B2C and healthcare industry experience.

• Familiarity with statistical modeling and attribution techniques.

• Passion for teaching and sharing knowledge.