Digital Marketing Specialist II

Position Summary

Coordinates all aspects of digital marketing for TTCU with minimal supervision. Collaborates with the marketing department, cross-functional teams, management, and vendors to promote TTCU, measure results, coordinate projects and implement innovative solutions. Coordinates a communication strategy for branding, marketing, and promotional messaging to reach TTCU's target audience using all available tactics. Implements the brand strategy through compelling content and creative to ensure consistency and clarity. Seeks solutions to implement TTCU's strategic vision through marketing and external communication. Performs duties in compliance with regulatory requirements including, but not limited to, the Bank Secrecy Act.

Supervises: None

Essential Job Functions and Responsibilities

Coordinate website optimization and strategy, conversion tracking, lead/conversion growth and search engine optimization. Coordinate the development of innovative new content, like video and infographics, to reach target audiences. Manage and coordinate the editing and proofreading processes to ensure adherence to regulatory guidelines and established creative standards.

Coordinate the creation, maintenance, and distribution of compelling content across TTCU's websites. Responsibilities include crafting engaging and informative content that ensures brand consistency and clarity. Use website management tools to efficiently update rates, announcements, and other dynamic elements.

Lead TTCU's social media presence by generating a monthly content calendar and using available management tools to post content in a timely fashion. The development of visually appealing and engaging content for multiple channels (Facebook, Twitter (X), Instagram, YouTube, LinkedIn, TikTok, Pinterest) is required. Coordinate TTCU's written content strategy plan and style guide to work cohesively with the credit union's branding and marketing goals. Use social media best practices and trends to grow performance metrics and drive higher engagement. This position will also monitor and respond to social media conversations for the purpose of protecting TTCU's reputation but also portraying the credit union in a professional manner.

Coordinate the execution of comprehensive digital marketing campaigns across all channels, leveraging partnerships with third-party vendors to optimize performance and achieve TTCU's business objectives. Channels would include digital media, ads, web, digital banking, digital signage, and email marketing. Manage the timely creation of creative and deliverables using the latest digital marketing strategies.

Minimum Qualifications

Educational Requirements

High School Diploma or GED required.

Bachelor's degree in communications, Marketing, Journalism, or other related discipline preferred.

Equivalent level of professional work experience may be considered.

Certificates/Licenses

Must have and maintain a valid driver's license.

Must have a clean driving record; an annual MVR may be pulled to ensure compliance.

Certifications related to digital marketing, web design, email marketing, SEO and/or social media management are preferred.

Experience

Experience with sales growth strategies, tactics and analytics related to websites and digital marketing.: 5 Years

Knowledge of financial services and products: 3 years

Additional Requirements

Job Knowledge

* Strong website development and maintenance skills, prefer HTML coding knowledge.

* Advanced computer skills in MS Office (Word, Excel, Outlook, PowerPoint, SharePoint, and Publisher) and graphics programs (Photoshop, Adobe Acrobat, Illustrator).

* Proven success in working with various digital marketing platforms including, but not limited to, Google search and social media channels.

* Proficient knowledge of graphic arts, typography, and layout.

* Experience with Google tools (Google Analytics, Google Adwords, Search Console).

* Understanding of social media tools and related marketing strategies.

* Advanced written and verbal communication skill, with emphasis on journalistic writing and editing, spelling, grammar, and punctuation including informational and persuasive techniques.

* Graphics ability including basic design, editing and typography needed.

* Knowledge of marketing tools and advertising strategies for both broad and niche audiences.

* Ability to independently manage the details of multiple programs and projects, to track activities and meet deadlines.

* Ability to work with confidential information and maintain confidentiality at all times.

Interpersonal Skills

* Ability to function effectively within a group or team.

* Advanced written and verbal communication skills required to facilitate sharing of information with members, staff, and external contacts.

* Developed facilitation, project management, and influence management skills, with the ability to excel in team environment as well as with the Executive Leadership Team and senior management partners.

* Ability to create an atmosphere which promotes TTCU's Core Values by maintaining a high level of personal integrity, presenting a friendly, enthusiastic, and professional demeanor while providing extraordinary service to employees and members and fostering teamwork among employees.

Working Conditions

Routinely perform work indoors in climate controlled shared work area with a minimal level of noise.

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform intermediate mathematical calculation with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside the organization and demonstrate the highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.