Senior Manager - Marketing Strategy, Online Grocery

Important Role Notes: > * Location: This role requires being onsite 5 days a week in Bentonville, AR.

Duration: This position is for leave of absence (LOA) coverage.

--

The Sr. Manager, Category Strategy & Planning drives high-impact marketing programs that create meaningful member connections and deliver measurable business results. This role partners with Category Strategists and merchants to activate campaigns rooted in category priorities and member insights. By leading execution across creative, media, and channel activation, the Sr. Manager accelerates speed-to-market, optimizes workflows, and ensures every program performs against strategic objectives.

Key Responsibilities

Strategic Alignment & Merchant Partnership

• Partner with Category Strategists to deeply understand category business strategies, financial goals, and merchant priorities.
• Collaborate with merchants to validate item details and promotional specs, ensuring alignment with marketing objectives.
• Act as the operational lead for category-driven campaigns, collaborating cross-functionally with marketing operations, channel activation and social teams.
• Drive clarity and reinforce deliverables expectations to merchant partners.

Campaign Development & Execution

• Build Communications & Messaging Plans: Create detailed communications frameworks for merchandise campaigns reinforcing the value of membership through insight-informed and merchandise-led storytelling.
• Drive Creative Alignment: Actively guide creative development by reviewing concepts and final assets, ensuring they deliver on strategy, messaging priorities, and best practices.
• Lead Media Alignment: Partner with media and social teams to shape channel mix, flighting, and investment strategies that maximize impact.
• Improve Execution: Strive for excellence, leveraging AI, tools and templates to automate tasks and streamline activation.

Transparency & Measurement

• Deliver pre- and post-activation communications in partnership with Marketing Intelligence, providing merchants and finance teams with clear visibility into performance and best practices.

Team Expectations

• Model Walmart leadership expectations: Live Our Values, Embrace Change, Deliver for the Customer, and Focus on Our Associates.
• Foster collaboration across marketing, merchandising, and operations to break down silos and deliver integrated solutions.
• Mentor junior team members and contribute to building a high-performing, inclusive team environment across the department.

• Culture Champion: Model company values, uphold integrity and ethics, and promote social responsibility and sustainability.
• Servant Leadership: Lead with humility, transparency, and accountability.
• Embrace Change: Foster curiosity, innovation, and resilience; drive digital transformation and continuous improvement.
• Customer Focus: Deliver business results through customer-first strategies and data-driven insights.
• Strategic Thinking: Apply holistic perspectives to shape plans and align with business objectives.
• People Leadership: Build diverse, inclusive, and high-performing teams; strengthen collaboration and influence across functions.
• Talent Development: Cultivate and recognize talent, empowering associates to achieve excellence.

Key Outcomes

• Seamless execution of marketing programs aligned with category strategies.
• Increased speed-to-market and reduced manual effort through AI- and tech-enabled automation.
• Improved transparency and reporting for merchants and leadership.
• Enhanced member engagement and measurable business impact.

The target hiring compensation range for this role is $71.28/hr to $79.20/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-CF1