Senior Product Manager

With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. With 160 years of clinical excellence and innovation, Hanger's vision is to lead the orthotic and prosthetic markets by providing superior patient care, outcomes, services and value. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom.

The Senior Product Manager, Lower Limb - Remote (prefer candidates in Chattanooga, TN, Salt Lake City, UT or Austin TX) is responsible for the strategy, development, and commercial success of Fillauer's lower-limb prosthetic and orthotic product portfolio. Reporting to the Director of Commercial Strategy, this individual owns the full product lifecycle for assigned product lines - spanning prosthetic feet, knee systems, componentry, and lower limb orthoses).

This role requires both commercial and clinical acumen. The Senior Product Manager serves as the primary connection between Fillauer's product development team, clinical stakeholders, sales organization, and marketing function - defining market requirements, translating customer insight into product strategy, and driving go-to-market execution along with continuous product performance management with precision and speed.

The ideal candidate is an accomplished Product Manager from a healthcare, medical device, or rehabilitation-adjacent background who brings strong GTM instincts, customer-first mindset, and the ability to build credibility quickly with clinical, commercial, and product development audiences alike.

Product Lifecycle Management

Analyze market trends, competitive positioning, payor dynamics, pricing strategy and clinical evidence to develop data-driven product investment recommendations
• Define and communicate market requirements and opportunity sizing to inform product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-life
• Serve as the commercial and customer voice throughout the product development process, building business models, contributing VOC findings, market insight, and competitive intelligence to inform product decisions
• Define well-scoped problem statements and market requirements that give the product development team a clear picture of unmet customer needs
• Become an expert of the product line

Go-to-Market Strategy & Launch Execution

• Build and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencing
• Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are prepared
• Track commercial KPIs - revenue performance, adoption metrics - and identify and resolve barriers to adoption through cross-functional solutions

Downstream Marketing Execution

• Own the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, Prosthetist, payer, referring physician)
• Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools - training guides, objection handling, competitive positioning, product one-pagers, and demo scripts
• Monitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content including outcome summaries and peer education materials
• Own the operating expense budget for product lines

Voice of Customer & Market Research

• Design and lead VOC programs: clinician interviews, patient feedback sessions, field ride alongs, and KOL engagement
• Synthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategy
• Analyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisions

Cross-functional leadership

• Drives alignment across senior functional leaders on complex, multi-workstream initiatives.
• Lead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutions
• Mentor and support the broader product management team across brands and portfolios, modeling PM best practices and contributing to team capability development

Data & Analytics

• Define success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analyses
• Identify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadership

Required

• Bachelor's degree in marketing, engineering or healthcare; MBA or Advanced Degree preferred
• Minimum of 8+ years' experience in Marketing, Consulting, or similar function (6 years with Advanced Degree)
• Project or Program management experience
• Global launch strategy and execution experience

Preferred

• MBA or Advanced Degree
• Familiarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapy
• Experience working alongside clinical practitioners or in a clinical sales or clinical marketing role
• Exposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization)

• Proven ability to define product strategy and market requirements, build and execute go-to-market plans, and drive downstream marketing programs in a healthcare or medical product environment
• Strong commercial instincts: comfortable with market segmentation, value proposition development, sales enablement, and channel strategy
• Customer-first mindset with experience designing and conducting VOC research and translating insights into both product requirements and marketing strategy
• Analytical mindset with experience defining KPIs, interpreting product and commercial data, and presenting evidence-based recommendations to leadership
• Keep the patient at the center of everything that you do, building lifelong trust.
• Foster open collaboration and constructive dialogue with everyone around you.
• Continuously innovate new solutions, influencing and responding to change.
• Focus on superior outcomes, and calibrate work processes for outstanding results.

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Pay range of $120,000 to $150,000 annual salary + performance-based annual bonus. This pay range is posted to comply with wage transparency laws. Hanger salary ranges vary based on skill, ability, knowledge, geographic location and other variables.

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