Senior Marketing Manager, Social Marketing

Social is the new PR. The Sr. Marketing Manager will take responsibility to lead social media for Ipsos in the U.S., across all channels, but with a special focus on LinkedIn. The position will plan and execute Ipsos' social presence to support creatively amplifying our ongoing thought leadership, event and conference activations and prioritized solutions launches - as well as other key Ipsos internal culture activations. The focus will be on quality vs. quantity with a "less is more" approach, as aligned with global aims, and an overall upgraded strategy and creative execution.

• Marketing coordination - Coordinating across TEAM CONTENT, TEAM EVENTS and TEAM OPERATIONS, the Sr. Marketing Manager will maintain the social editorial calendar and be responsible for the drafting and scheduling of posts, the creation of related assets (with design support) for banners, videos, and related linked resources, and the monitoring and reporting on U.S. impressions and engagement.

• Global coordination - Coordinating with the Global Director of social media to ensure that important global posts are locally activated and will spearhead compiling all relevant reports for both local and global purposes.

• Paid social - Planning and enacting any paid social campaigns - to amplify specific campaigns to specific audiences to meet related goals and objectives particularly in support of ABM strategies. Enable a (secondary, less priority) strategy for expanding social channels to Quora, TikTok, Instagram, Reddit etc., to engage younger generations and find whitespace opportunities.

• Competitive analysis - Competitive tracking to identify key themes that are gaining traction with our targets buyers that our competition is driving.

• Target engagement - Target audience engagement to track and interact with our key clients and prospects.

• Internal Influencer program - Developing and managing a two-fold Social Boost program, designed to help amplify our U.S. social media presence and engagement across client networks and also within new audiences, according to strategic growth priorities. Specifically, the Sr. Marketing Manager will create and manage:

• a U.S. Influencer Program - consisting of trained subject matter experts.

• U.S. Employee Advocacy effort - including training and best practices communication to achieve an expanded and more consistent uptake of social media and amplification across the Ipsos ranks.
  

PRODUCT MARKETING: Creating commercial connections

To align our content-driven Marketing activities even more directly with our Sales activities, the Sr. Marketing Manager brings a commercial lens to create and connect USP-oriented messaging and collateral from targeted service line offerings to bridge to related Thought Leadership campaigns and activations.

• Service line expertise - This effort will ensure that our strategic service line solutions and capabilities are consistently connected to relevant large U.S. flagship campaigns - and that we are proactively prepared with updated, crisp and compelling collaterals readily available to connect to clients to as part of planned thought leadership campaigns/publications. To accomplish this, you will develop deep relationships within the service lines and understand our offers in detail both at the US and global level, coordinating with all relevant stakeholders.

• Offer amplification - Beyond the flagship campaigns, the role will ensure that strategic service line (and cross-service line) topics and offerings that are amplified through other available content forums, such as Client Webinars, Data Drops, and Conference Speaking opportunities - have respective robust client-facing collaterals and toolkits readily linked to these publishing and events opportunities.

• Sales enablement - The role will serve as Marketing's primary SALES MATERIALS Point of Contact with U.S. service line and Marketing Editorial Board (and as needed, with the global service line Marketing leads) to plan and create consistent, crisp, quality sales collateral, in both online and offline formats, including core capabilities and client impact stories - coordinating together with the Design Studio the production of assets including web pages, PPT- and Google service -based credentials, video assets, etc.

• Content standardization - Assets will be linked to campaigns but also serve as critical components of the Templafy Content Ecosystem that includes a Library acting as "single source of truth" for U.S. capabilities and credentials, which the VP Marketing will take responsibility for developing and managing. This will include both service line-specific materials and Sector-specific overviews supporting priority targets.

• Marketing coordination - The role will interface to plan and coordinate regularly with U.S. Marketing's CONTENT TEAM, DESIGN TEAM, and EVENTS TEAM, as needed - and ultimately, its OPERATIONS TEAM.

• Database value - The position will also be responsible for managing and ensuring the quality and quantity of the U.S. Marketo database, including regular refreshes of client and prospect lists across the U.S. service lines and Client and Sector teams.
  

WHAT YOU BRING TO THE ROLE:

• Proven success building B2B social campaigns that create engagement and drive conversations.

• Experience training leaders to be social influencers and all employees to engage in social amplification of company posts.

• Adept social metric management and optimization so you can identify what's working well, and what needs optimization.

• Technical skills that allow you to target, optimize and scale paid media on LinkedIn and other platforms. You should know how to upload ABM targets, match data, and which formats deliver results.

• Unlimited curiosity to stay current on social media campaign best practices.

• An insatiable hunger to understand your target market and client needs and desires.

• Writing skills that deliver clarity and nuance. The ability to remove jargon and get to benefits for clients with emotional resonance and wit.

• Deep passion for B2B commercial wins - you understand how to build collateral that highlights value and squashes objections. You know what piece of content is needed when in the sales cycle. You can write value props, case studies, sales decks, checklists, ROI calculators, and other tools that move a sale through the funnel.

• Ability to move things forward without having all of the answers and can manage multi-stakeholder needs.

• Self-motivated to be the best at your craft by reading industry journals, joining marketing communities, and having a network of B2B peers.

• Familiarity with the market research industry, and technology marketing.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $140,000 to $170,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What's in it for you:

At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:

Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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