Sr. Specialist, Content Creation

The Intelligent Device Group (IDG) WW Marketing Senior Content Specialist is a key player in driving marketing initiatives aimed at IT Decision makers across mid to large sized businesses. This team player gets excited about developing great digital content as part of integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo's IDG Products and Solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.

This marketing professional will be responsible for planning, content sourcing/creation, execution, and optimization of digital and social content in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and Sales.

Key Responsibilities:

• Own the development, communication, and optimization of multiple cross-functional social and digital content streams that drive awareness, consideration, and demand for IDG products and solutions to our target audiences.
• Ensure alignment with specific marketing and business objectives, partner compliance with funding requirements and internal processes and policies.
• Collaborate with functional team members to develop and execute social and digital content on schedule and within budget.
• Partner with the WW Product Marketing and WW Vertical & Solutions teams to develop digital content against existing messaging frameworks to support GTM initiatives.
• Communicate and advocate for WW's content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
• Collaborate with internal teams such as Insights, Web, Media and Social Centers of Excellence to support the development and execution of content.
• Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
• Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.

Basic Qualifications:

• 2 years of digital content development experience (digital content, storytelling, blogs, web experience, delivering content for web, etc)
• Bachelor's degree in marketing/communications/business or equivalent work experience
• Must be able to come into the office 3 days a week/remote 2 days