Market Manager

Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development

Measure results of marketing plans, including return on investment

Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research

Develop and manage marketing and advertising campaigns, including working with the internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

Collaborate with communications managers to ensure positioning and promotion are aligned and effective

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs

Educate business partners on brand-related issues and opportunities

Establish short- and long-term goals, competitive positions, and strategies for the market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors, and attitudes, and use this understanding to develop initiatives that ensure that the customer's experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive

Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment

Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment

Establish goals and set targets to measure the success of programs for the market segment

Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor's degree in Marketing, Business, or related field, or equivalent experience

4+ years of marketing experience, preferably customer-focused experience with specific market segment

4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change

4+ years of advanced understanding of marketing concepts, theories, and practices

Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change

Proven analytical and problem-solving skills

Proven advanced presentation skills

Excellent written and verbal communication skills

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to travel occasionally

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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