Marketing Specialist

• 
  Medical, Dental, and Vision
  
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• 
  Tuition and Academic Assistance
  
• 
  And so much more!
  
  
  

• Develop and execute multi-channel marketing and communication plans that boost brand awareness and directly impact sales.
• Own the annual promotional calendar-from high-energy product launches and seasonal retail campaigns to campus events.
• Craft and deploy integrated campaigns across email, social media, web, digital ads and more.

• Partner with our graphic designer, mentor an energetic student social media team and collaborate with key stakeholders to produce effective creative assets.
• Manage paid and organic digital marketing efforts, leveraging Google Advertising and social media to capture target audiences.
• Coordinate and lead lifestyle and studio product photoshoots featuring students, staff and community members to bring our merchandise to life.
• Keep the Wolfpack Outfitters e-commerce experience fresh by managing homepage features, promotions and engaging content.

• Build dashboards and reports to analyze campaign performance and digital touchpoints, using data to continually sharpen our marketing strategy.
• Keep a pulse on retail marketing trends, consumer behavior and emerging platforms to keep our brand innovative and culturally relevant.
• Step up to support broader Campus Enterprises marketing, PR and division-wide initiatives.

• You are a strategic storyteller who understands how to blend creative flair with data-driven results.
• You are a collaborator at heart, eager to mentor student creators and work cross-functionally with retail and print teams.
• You are deeply tapped into modern marketing channels.
  
• You thrive in a vibrant, energetic environment and love the unique energy of a thriving university campus.

• Model the Division's mission and values, introduce the Division's mission and values to the employees, and foster a positive, cohesive workplace and congeniality among co-workers.
• Understand the goals and culture of the organization, and understand how employees' work activities, teamwork, and customer service impact clients. Work with your supervisor and colleagues to understand these goals and the culture.
• Adhere to all University policies, procedures, and regulations, and Division standard operating practices and protocols.
• May be required to drive a state vehicle to deliver materials for events to locations across campus.
• Perform other duties as assigned to ensure Campus Enterprises' business needs are met.

Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

• Experience developing and implementing marketing strategies using a variety of media with an emphasis on web, email and social media.
• Copyright and editing experience with an understanding of basic advertising and copyright laws.
• Prior direct retail marketing and public relations experience.
• Professional and internship experience relevant to the position's requirements.

• Valid driver's license required.
• A valid North Carolina driver's license or the ability to obtain one within 60 days of start date is required.