Marketing Manager

Aquent is thrilled to partner with a global leader in entertainment and consumer products, a company celebrated for crafting unforgettable experiences and bringing beloved characters and stories to life for audiences worldwide. This innovative organization is dedicated to delivering exceptional consumer products that resonate deeply with fans across generations, shaping cultural moments and creating lasting memories.

Step into a pivotal role where your expertise will ignite growth and redefine how iconic entertainment brands connect with millions of consumers on leading e-commerce platforms. This is an extraordinary opportunity to be instrumental in crafting and executing innovative marketing strategies that strengthen partner connections, differentiate celebrated brands, and drive significant impact within the dynamic retail landscape. You will leverage your strategic vision to shape consumer journeys and elevate the presence of cherished characters and stories, making a tangible impact on how fans engage with their favorite franchises.

What You'll Do

• Collaborate closely with the retail sales team to develop comprehensive, forward-thinking strategies that achieve critical business objectives.
• Lead the end-to-end marketing strategy for key retail channels, driving sustained growth through strategic sales and marketing initiatives.
• Develop robust omni-channel retail marketing plans, integrating e-commerce, advertising platforms, creator and affiliate programs, loyalty initiatives, and CRM to maximize consumer engagement and conversion.
• Create compelling marketing programs and presentations specifically tailored for key retail buyer and marketing teams.
• Stay at the forefront of industry trends, competitive landscapes, and consumer insights, translating this knowledge into actionable recommendations for stakeholders.
• Establish measurable performance frameworks and dashboards, continuously optimizing programs through rigorous data analysis, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence internal and external partners to ensure flawless execution of retail strategies and programs.
• Manage fiscal responsibilities, including budgeting, decision-making, tracking, and reconciliation of the retail marketing budget.
• Oversee key promotional deliverables for all internal and external parties, ensuring timely and cost-efficient program execution.
• Partner with retail buyers and internal teams to maximize branded marketing impact across all touchpoints.
• Lead creative briefing and production for account-specific marketing tactics, working with internal teams and partner agencies.
• Champion innovative retail experiences, including experiential activations, pop-ups, digital engagements, and livestream commerce, to powerfully differentiate our brands within the e-commerce ecosystem.
• Advocate internally for retailer needs and priorities, effectively communicating key initiatives and insights to drive alignment.

Skills & Experience You'll Bring

• 5-7 years of extensive retail marketing experience coupled with deep industry knowledge.
• Profound expertise with leading e-commerce search and display marketing platforms, including hands-on experience with loading, editing, and maintaining advertisements.
• Demonstrated strategic thinking, exceptional communication abilities, and proven experience managing multiple business stakeholders effectively.
• Outstanding presentation and negotiating skills that drive successful outcomes.
• A data-driven and results-oriented mindset, with the ability to translate insights into actionable strategies and optimize programs in real-time.
• Highly adaptable and responsive, thriving in ambiguous business situations and rapidly evolving retail environments, particularly within digital and e-commerce.
• Proven ability to collaborate, influence, and persuade at all levels of an organization.
• Comfortable navigating and delivering objectives within a matrix organizational structure, adept at sharing best practices.
• Demonstrated success in building strong, lasting relationships with key account stakeholders.
• Strong financial acumen and a comprehensive understanding of the retail marketplace, P&L, market research, and data analysis.
• Bachelor's degree or equivalent practical experience.