Sr ABM DCS Twizzlers & Sour Strips
 The Hershey Company | |
paid time off, 401(k)
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 United States, Pennsylvania, Hershey | |
 Nov 06, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Sr ABM DCS Twizzlers & Sour Strips Posted Date: Nov 6, 2026 Requisition Number: 131044 Job Title Location Hershey, PA How Will You Fit in the Big Picture? The Sr. Associate Brand Manager, DCS Twizzlers & Sour Strips will help drive consumer-grounded growth across Hershey's Sweets & Refreshments portfolio. This role will focus primarily on Twizzlers and Sour Strips, with opportunities to support additional brands based on business needs. The Sr. Associate Brand Manager will identify consumer trends, unmet needs, and whitespace opportunities and translate insights into growth and innovation strategies. This role will help bring new product and non-product initiatives from discovery and ideation through commercialization, partnering closely across functions to deliver meaningful business and consumer impact. What Will You Do?
Minimum Requirements Education: Experience: Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility. Job Overview
This role executes marketing initiatives that strengthen consumer engagement and support brand positioning across targeted segments. The role manages specialized projects, applying research and insights to shape messaging, channel mix, and campaign execution. It collaborates cross-functionally to ensure marketing materials, tactics, and consumer experiences align with brand strategy and contribute measurable business impact . Accountabilities
1. Conduct Consumer and Market Research Analyze consumer behavior, market trends, and competitive activity to inform marketing decisions. Guide messaging, targeting, and channel selection with consumer-grounded insights. Ensure strategies reflect consumer priorities and enhance brand relevance. Minimum Education & Requirements
3+ years The anticipated base salary range for this role is $108840 to $136050per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
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